SEO: 3 Basic Steps
By in SEO on 6th October 2007
As it has been repeated ad-nauseum: the key to good Internet ranking is SEO or search engine optimization. If your website is well organized and designed to bring in those web crawlers, you’ve got it made. Here’s the way it operates: the better optimized the website, the higher the ranking in the search engine and the more traffic that your website has and therefore the more profit your website generates. It’s a very simple logical process and the thing to do is to make it happen.
Is it really necessary to have a good ranking? Users, it has been found very rarely go beyond the second page when they search. So unless you are there with your web site, you get totally lost and stay undiscovered. In fact, there is a great difference between the first and second pages and after that, the traffic falls off drastically. So you can see why it is so important to be ranked high in search engines.
SEO seems like a frightening huge world initially before you really come to grips with it. It is a world full of jargon like web crawlers, Meta tags, PageRanks and algorithms. It’s language that is outside of what one normally hears. But all you need to do is relax, take a deep breath and plunge in. Once you’re in, you’ll find that it is much simpler than you imagined it would be, like everything else in life. Soon you’ll be spouting these terms in your everyday conversation as you get used to them.
Let’s take a quick look at what they are. Algorithms are a finite and complex set of carefully defined instructions. Most computer programs are designed with strict algorithms. PageRank basically operates on a link analysis algorithm. It is Google’s program which searches, indexes and ranks its registered web pages. It probably is why Google is so successful. Meta tags are HTML tags that give you information about a web page. They are written directly into the title tag and they are only visible to the search engine. And of course, web crawlers are the tools search engines use to browse the web methodically. What they look for in websites are the algorithms.
The great thing about SEO is that you can optimize your website without really knowing how all these complex mechanisms work. What you need most of all is a relevant, content-rich site. So put in as much information as you can and you can’t go wrong. And remember to put in those keywords. Once you’ve done that, submit it to the search engines and you’re on the road to success.
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