Google Adwords
Many agree that the Google Adwords PPC program is the highest rated. It has many benefits, and very few specific negative aspects. Some of the benefits of Adwords are, first of all, that it has a great set of tutorials, and its support database is searchable, in order to assure people that whatever questions that they might have about the program are answered in as timely a manner, as possible. Also, Google’s searches are without a doubt, the fastest on the Internet presently. An advertiser can be assured that their add will have a great shot of getting their add viewed by their targeted audience, and there is little to know chance of the visitor canceling the search, if the results are being listed too slowly. The startup fee is a lot cheaper that quite a few out there, with less actual benefits, being as the fee for Adwords is only $5, with many other options and promotions available. There is also no monthly minimum of spending required, for Adwords. One service offered, is local advertising, for people who are looking to advertise their stores, etc., to people nearby, and an easily understood analysis page package. The only really negatives aspects of Adwords are that many of the factors that relate to Quality Score, can lead to some keywords being disabled, or the price increased, and that there is really no clear definition of cheating; aka fake clicks.
Yahoo! Search Marketing
Currently, Yahoo’s PPC program in undergoing an update, and is being modified through the use of the Panama update. The idea was basically to change it from the stricter system of bid for position, over to a system more like that of Google, positioning them according to how much the advertiser is going to spend on them. Currently, the benefits of Yahoo! Search Marketing, are the ROI calculator tools, which is available for both CPC, and CPM ad account set ups. There is also the added benefit of the insert keyword feature, which inserts the keyword that the ad is based on into the ad’s header, or title occasionally. The not so great thing about Yahoo was that when they updated their accounts to the newer Panama system, the current accounts were changed, and the results were said to have been “uncertain.”
ABC Search
ABC Search’s PPC program, is a subsidiary of Internet Media Corporation, and despite its small beginnings, it is among the fastest, and more frequently used search engines, growing in popularity every day. One of the more unique benefits of ABC Search’s PPC program, is that there is an automatic rebilling system, that keeps your account clean, after it’s reached a minimum amount. There is also a $25 referral bonus to whomever referred an advertiser to the program. Also, the minimum bid price is five cents, and there is no minimum monthly spending amount, certified fraudulent click solution, geo-targeting, and traffic source optimization. The only real problem feature of ABC’s PPC program is that approval of ads can take up to 24 hours.
SearchFeed
SearchFeed began in New Jersey, and first began operating actively in November of 2000, and so far, has continuously incorporated their own methods into the way they do business. That is, researching personally, all aspects of any advertiser, giving adequate and attentive assistance to their advertisers, and the software tools to help every advertiser bring the more relevant visitors and traffic to their sites. One of the added benefits to SearchFeed’s innovative and personal service, is that along with the standard tools and reports, there are also other, extra tools that are helpful in measuring the successful activity of keywords, ROI, and the total campaign cost approximation tool. Also, in comparison to other PPC advertising operations, SearchFeed pays close attention to conversion rates that might have some potential, but not just through automation, but also by personal researching of the traffic from every partner site, to assure better results for SearchFeed’s advertisers. One of the complications of SearchFeed is that getting an account activated can sometimes take up to two days, because of thorough checks of an applicant’s financial history. The minimum deposit to open an account is also kind of pricey, at $25, also to use with your first campaign., this fee is also unfortunately non-refundable, should you ever choose to close your account. Another downside, is that personal contact is limited to business days only, during business hours. Which means that, were there ever to be any emergency correspondences necessary, to do with an advertiser’s account, or a problem with ads, the person trying to communicate to support would be waiting up to two days.
