Many new businesses, small businesses, blogs, et cetera, are not as interested in the more higher-priced competition for their advertising campaigns, that they find within the Yahoo Search Marketing, and Google AdWords PPC advertising programs. Smaller campaigns require intuitive services, operated by friendly and efficient, customer-based search engines, that will relay and display their ads to the targeted visitors. Although the two programs offered by Google and Yahoo are popular, they are not always the right choice for some advertisers, looking to promote their businesses to a specific crowd. or channel, that the two popular programs may not have, or have, limited access to.

Clicksor

This program is a division of YesUp Ecommerce Solutions, Inc., based in Canada, and was originally founded, and began operation in 1999, although was not incorporated until 2001. YesUp Ecommerce Solutions, Inc., as the parent program mainly focuses on ecommerce solutions, as the name dictates, of course, but through  consistently advancing technical and marketing innovations, programming assistance, and design. Basically, YesUp developed Clicksor to be their PPC company, but claims that their company is different from the majority of others; just as every other PPC program makes the same statement. Clicksor is unique because it focuses on the advertiser getting visitors to their site, converting them with their feature, called product Content Marketing Technology. This featured technology tries to match up consumers to the advertiser’s site by more closely aligning them to the advertiser’s service or product that they are promoting, they claim, than most other PPC advertising programs. They emphasize that they strive more to improve the advertiser’s ROI quickly, efficiently, and more directly than other companies. Clicksor places more emphasis on content, although choosing the keywords, and bidding processes, are essentially the same as with other PPC programs.

Some of the major, amongst the numerous, befit of Clicksor’s PPC program is that besides offering the conventional affiliate program, they also offer the option for webmasters to earn an additional $5 for referring other webmasters to their services, if the other webmasters do decide to join. There’s also an online demonstration that shows detailed instructions on how to operate and manage the keyboard hover and contextual techniques. Also, campaigns generally begin within around twenty-four hours of the account’s creation, to make things faster for advertisers looking to start right away. When campaigns are terminated, any funds that have been unused within the account are returned in full, and Clicksor also gives the option of PayPal for payment, which is a major convenience to international advertisers.

Although international accounts can be made, Clicksor only accepts ads that are made in the English language. Also, another unfortunate factor is that the ads do not appear to be displayed quickly, meaning, they load very slowly, and this can deter traffic, and clicks on the ad; which also deters new advertisers from using their PPC service. Some users are uncertain as to whether or not affiliates of Clicksor can also use Google, because of the code needed to be inserted in the page may violate Google’s Terms Of Service, but other users claim to be able to run the programs well together. Also slightly deterrent, is that there is much concentration on the benefits of their affiliate program, instead of the actual PPC products.

Bidvertiser

Bidvertiser offers a somewhat different approach to the pay per click advertising program that most advertisers have identified as the standard method. It is difficult to categorise away the system offered by Bidvertiser; mainly because it offers a much more advertiser-controlled options for the accounts to be created in their program, by giving them more control over where their ads appear. Bidvertiser is a subsidiary program belonging originally to Bpath, which was established in 1997, to be mainly an international service provider for various types of websites. The approach to business by Bpath was to develop and offer private label websites options for the top web hosting and providers of domain registration. They had over four million webmasters, in their network in 2006, over 80% of these were small business oriented, and many more by now. Bpath offers solutions to the general population of small businesses that may be the right fit for many within the United States.

One the great things about Bidvertiser’s program for pay per click advertising, is that there is no contract involved in how long an advertiser must commit their patronage to using the service offered by Bidvertiser, nor is there a minimum limit instituted to the amount an advertiser must spend on bids. That kind of benefit is great for advertisers on a budget, who can’t afford large campaigns, or would rather start in smaller amounts. Advertisers also are able to choose the websites they advertise on; so if a site owner has a great site, that owner is more likely to get great, relevant advertisers, that generate interest in their content, and ads.

However, in 2006, the negative aspects of the site were very harsh on the pay per click program, Bidvertise itself. The majority of the users felt that, a year ago, that the site had great potential, but was too new and had too few advertisers at that time to really prosper and become a viable network. Another negative concern, was that advertisers were not allowed to use both Google AdSense ads, and Bidvertiser ads on their page, and not too mention, that the two programs looked too much alike. PPC advertising programs, when they emerge, should be aware, that when they restrict the ability for advertisers to use their ads, with a competitor’s, that they aren’t promoting their pay per click services; they are deterring people from using it. Also, advertisers do talk amongst each other, and news of a site with those kinds of limits travel fast. But a program like Bidvertiser could go quite far, given more time, and more internal modifications made, to make their program more friendly to advertisers looking for the program to fit their needs.

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