Pay per click advertising is one of the fastest growing ways to advertise for your online company, blog, website, and just generally anything you can think of that a person could get paid to do online. There are many pay per click advertising programs existing today, of varying qualities and benefits. If you’re an advertiser, it can be hard deciding which one of these programs to use. The two most popular PPC advertising programs are currently Yahoo Search Marketing and Google AdWords. But just because the majority of people are using these two programs, doesn’t necessarily mean that you have to also. An advertiser should be able to shop around and decide what’s best for their company’s needs while at the same time finding a pay per click advertising program that is attractive and useful to them. Listed below are a couple of choices other than Yahoo Search Marketing and Google AdWords.
7Search
7Search was a small company had its headquarters originally in Chicago, Illinois problem, but eventually grew into something larger. And now is a continued supplier of comedy within the Internet. At one point in their company’s history, they decided to focus on the pay per click advertising market, using the slogan “the closest prospect to a buyer.” 7Search claimed to have over 400 million searches per month through affiliates and partners in the year 2004. What diverse via 7Search from the rest of the paper click advertising programs is that they concentrate on the business owner and advertiser who either does not want, or cannot afford to pay more than $.10 per click.
7Search has some great benefits and features. Just one of these features, is that they recently installed a new toolbar available for a download program, that is called “Predictive Search.” Predictive Search, uses reverse engineering in order to help the advertiser choose keywords that might be more productive than the ones that they are already using, in order for the advertiser to get better results from consumers. 7Search also gives advertisers via available option of using PayPal to fund their campaign, according to what is more convenient for the advertiser using the program. Unlike some other programs, 7Search also sends an e-mail alerting advertisers to when there is only another three days estimate worth of click money left in their account.
There are only a couple of negative aspects for advertisers using 7Search for their pay per click advertising program. For instance there is a $25 minimum deposit amount in order for them to open an account, but this is also a substantially low fee when compared to some of the other pay per click advertising programs. In fact, some programs charge up to $50 in order to open an account. 7Search is also only available in English-speaking countries, but this still makes it a widespread program for advertisers in the United States, many countries in Europe or in most of Canada. 7Search rose arms availability in order to detect and protect itself against click fraud.
Findology
Findology.com is a division of TrafficAds Media, Inc., an enormously through the year 2005, where it went from under one billion searches in one month, and by 2006 had grown to over 2 billion searches in a month. Findology.com partnered itself LookSmart, in 2004, in order to expand. Findology.com search engine is a fairly standard for their industry and the search engine itself has a clean look to it, much like Google in the efficiency of its appearance. Findology provides advertisers with “the most affordable bid rates at an even higher ROI.” This is because supposedly, there are search engines reach into traffic that others don’t have access to. Findology’s most important advantage is that its partnerships with a number of channels allow advertisers this access into the traffic that they would usually not be able to target.
Findology is a fairly popular, and well-known pay per click advertising program, and also has many benefits. They are known for being very user-friendly and especially intuitive with their advertisers and customers. They also provide a free instant messenger and link to people search with Reunion.com. Also it is the opinion of many users and advertisers that the portal is very attractive and integrates the search bar with very useful and pertinent information, without adding a lot of irrelevant “tips” and “suggestions.” Also for advertisers that are on a budget or don’t want to spend a large amount of money on their campaign right away, the minimum bids for Findology.com start at only three cents.
But just like with any other program, Findology.com’s paper click program has a couple negative factors. One of the unattractive qualities about the search results page is that sometimes there are duplicate listings in the results. For the consumers using the search engine in reviewing the search results, duplicate listings can seem very unprofessional, useless and take the search engine a lot less popular to consumers and visitors. Although in many aspects, Findology.com’s pay per click program is very unique in its own way, unfortunately there’s not really much difference in running a web search versus a shopping search, which is another not so great feature for both advertisers and consumers and visitors. Visitors and people using a search engine want clear, original results, that solve their queries, and a convenient and fast manner without it being necessary for the visitor to click on several results before they find what they’re looking for. Many companies should remember, that although they are our to make money and to make it even easier for advertisers on the Internet to make money as well, the consumer friendliness is above all, the most important factor of the industry. If people can’t find what they’re looking for, or find a relevant responses on the results page, then they will stop using that search engine. Customer service is the key to any business that has to do with customers at all, because without customers there would be no business.
December 10th, 2009 at 11:58 am
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