Lesser Known PPC Advertising Networks

Despite popular belief, some of the lesser-known pay per click advertising networks can be better suited to your needs, then a more popular pay per click advertising company.  Many times most aren’t even lesser-known they’re just overlooked, because programs such as Google AdWords, or Yahoo Search Marketing can have such overwhelming advertisements online, for their programs.  When everybody else promises to be better it easy to overlook programs that actually are because their advertisements might be smaller or not as popular.  There are pros and cons to each and every pay per click advertising network, and many people are under the assumption that because an ad program might not be well known that the ads distributed by the program aren’t going to be clicked because they don’t show up in enough websites.  This is actually incorrect; many of the so-called “less popular” pay per click advertising networks have extensive and quite a large amount of contacts and websites where they show ads created by people using their service.  And in many cases, some of their ads are more well circulated among optimum sites that the advertiser chooses for their ads to show up on.  The pay per click advertising companies listed below are prime examples of overlooked, and great service.

MIVA

MIVA is a completely independent online advertising program, and has established business relationships with over 100,000 different companies.  Their pay per click program is called MIVA Media, and was formed during the merger of FindWhat.com.  In the United States and in Europe was formed with Espotting.com.  MIVA a media currently operates on three major continents, North America, Asia, and Europe.  Instead of just being a search destination in and of itself, MIVA is basically a network of all of its partner websites and portals to distribute the paying consumer advertisers’ ads.  These ads are distributed through thousands of partner websites and loosely affiliated businesses; usually circulated amongst web publishers and industry-specific websites.

The positive aspects and benefits of MIVA media are, for one thing, that it appeals to smaller businesses that aren’t quite ready to get involved with large budget advertising campaigns with Google or Yahoo. It incorporates what is called the “BidOptimizer” tool that allows advertisers to bid for the specified ranking, instead of first ranking, which is usually more expensive.  This implements the ability to allow advertisers to adjust their bids in order to keep their keywords in the second or third rank depending on whichever they have chosen. Another great benefit of this company is that it offers the integration of being able to advertise in both the United States and Europe. There is also a pay per call option that lets advertisers without websites target online shoppers.  Also, the keyword generator tool allows advertisers to see how their keywords are doing all over the MIVA network.

But just like anywhere else this company has some negative aspects as well.  There are incidents, some users have been indicated that advertisers should pay attention to whether or not MIVA’s network has appropriately covered their vertical market, or risk low ROI from non-targeted markets. There were also low revenues from the European district of the company, which was formerly Espotting.com, in mid-2006.

Enhance Interactive

Enhance interactive was originally founded in 1999 as ah-ha.com and was owned by the eFamily of Provo, Utah and was basically concentrated around a family centered and family-friendly approach to its listings and customers.  In 2003 it became a subsidiary wholly owned by Marchex Inc., who also happens to own GoClick as well.  As of September 2006 they had both been able to remain separate, corporately speaking.  But many believe the merging plans are going to be a near future development, although this does remain to be seen.

There are many benefits to using Enhance Interactive.  Customer service is an incredibly large factor within the network of Enhance Interactive.  Right now, this is pay per click advertising program includes live chat support for all its customers and advertisers.  Enhance Interactive believes in strong contact between advertisers and the account managers, and they prefer to keep it regular and ongoing.  So usually an advertiser is able to find someone able to assist them who is already familiar with his or her account.  They also include a program called LogoLinks that is provided free for the first month of that advertiser’s service with the company.  This service is available for $9.95 after the first month. What LogoLinks does is place a small logo next to your ad in order to personalize it and it’s also not found in any other properties, and usually not of the same size. Another service offered by Enhance Interactive, is called the AccuMatch system. AccuMatch expands the keywords that advertiser will use in their ads, to include popular misspellings, plurals, and of course, most importantly simple phrases of key words.  There is also a very low average of cost per click, or CPC.  In fact, it starts at three cents, and there is plenty of emphasis on ROI.

And of course there are negative properties of Enhance Interactive as well. There is a $50 minimum deposit required, however, an advertiser can apply this fund towards their future clicks purchase. As odd as this may seem, also abbreviations are discouraged, even for such things as the abbreviations of states, and the ad titles are also limited to 40 characters.  It is also necessary for the users and advertisers are careful to set up “daily cap.” This needs to be set at a realistic level, and advertisers should keep a vigilant eye on funding being is that Enhance Interactive removes the advertiser’s ad automatically once the cap is reached. Also, probably most inconveniently is the search results sometimes show advertisers that have their relevant content.  When search queries are made, the highest PPC bidders will be showing the first on the results page, and then the organic results will be listed.  When their relevant paid results show up in a search query on the results page, people will eventually stop using that search engine.  For example, a search will be made for a soap opera website and ads will come up for a plasma TV first.

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