I don’t take advice from anyone on a regular basis, its a 24/7 job and its exhausting (lol).

If you can’t convince yourself you are basically screwed from the very start, so don’t care what other people say is a high paying keyword, do your own research and then you’ll have proof that what you are doing actually DOES work!

On an almost daily basis i use Google Trends you can compare products and search phrases on there to get a more accurate view of the whole situation this is something alot of people skip doing and rather pay marketers and seos to do, Its just one simple query and it can get you a ton of good info.

For example, look at the stats below.

You can see clearly that free games has the highest frequency of searches and activity, so targeting for that keyword would be a bad bad move unless you have a good advertising budget and one kick ass site, so this way you get the full stats of whats the highest used keyword and what keywords you should be using for your sites, in this case id suggest free online games since its easier to land compared to the rest and once you have that you can get free games easily as well because you are on the much relevant, same niche based and less used keyword already, that gives you leverage at serps!