It was bound to happen to Aviva Directory, directories that don’t have a specific niche as i said before in my Google Approved Directory guide get banned by google, completely, no exceptions.
A site without a specific niche (general/web directories) are considered spam, and directories have 3 goals to mantain for their buyers:
- Relevant Traffic
- Strong Backlink
- Proper promotion of the directory.
Well strength and traffic comes from google and proving that isn’t that hard really, without traffic and strength what do you have left really?
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Thats what webmasters do these days, they make tons of blogs sucking in tons of relevant traffic and running up their directory’s status the minute they are de-ranked by google, its all down the drain (traffic) the graph on the right is proof of that, the majority of the traffic to Aviva Directory was from Google, after it was de-ranked it started plummeting.
Relevancy First – Sell links later..




November 27th, 2007 at 11:22 pm
I guess this is another that did not make Cutt’s cut.
December 22nd, 2007 at 6:47 pm
I guess webmasters must shift their focus and resources on directories that have specific niches. There is just too many general directories running around.
December 27th, 2007 at 7:20 am
poor aviva..well John Chow once said, “you live with Google, and you died with Google”