Link Building Strategy - PR on inner pages.
By in SEO, Webmaster on 24th November 2007I already know it as a fact that Links to a homepage of a site gets you more indexed pages, but what about pr passed on to the pages below it?
Its always interesting to see webmasters buying “deep links” on forums and directories, i consider this as an unwritten rule that i follow while link building for a site, unless you know that your site will never get deep links on its own you should only do linkbuilding for the homepage, and have all the links that ARE available on the site “site pages..etc” on the front page, so that whatever link love you get for the front page eventually passes on to inner pages and links as well, the more pr/strong pages you have the better your site will be structured.
You can usually check the pr of each link on a page using iwebtool’s visual page rank, here is mine:
As you can see that the most inner pages on my blog have low or no pr at all, thats because all the links are leading to the homepage and they are yet to be passed down to the innerpages, getting a pr on your inner pages can be quite difficult its like a sign of mid-high authority (having pr on inner pages) so as far as i can see i’ll have a healthy number of inner pages with pr on the next update not to mention my pr5 homepage.
IF you are doing link building, make sure you stay on your niche with it, either let it be the title of the page, the name of your site or the keyword you are aiming for. You have 3 choices to make. Do-not go off topic.
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November 25th, 2007 at 10:17 pm
I try to make links to my inner pages that I think are of key interest, and alternate them with my home page. But it is not so easy to get PR to the inner pages. Especially since Google only updates very infrequently. I have a hard time seeing the effects of my work.
Olivier
December 22nd, 2007 at 3:38 pm
I submit my inner pages in article sites like Ezine for articles that I have personally wrote. It gets great results in the Goggle SERPS as well as traffic from the articel sites.
December 23rd, 2007 at 6:23 pm
“Especially since Google only updates very infrequently”
Don’t agree… I don’t really know how to explain in english but the “Google” is pritie good, and i use it alot. all of the updates ar in the good way, none are ment to be to bad ….
December 23rd, 2007 at 9:38 pm
Thanks for the information this is something that I didn’t know before
December 23rd, 2007 at 10:31 pm
I usually buy links that are going to show up on every page. I would not bother on a simple homepage only link. But what you said certainly backs up what ive always thought.
February 3rd, 2008 at 8:48 pm
I have to disagree… getting links to inner deep pages can be great depending on what you are trying to do. If you have a lot of different content on your site and want to rank for many different keyword phrases then you need to do this with deeper pages and deeper linking.
Imagine you have a general sports site… and one of your inner pages is about basketball and you want to rank for the term ‘basketball players’. In order to do that most successfully you want to get links from relevant sites using the anchor text ‘basketball players’ linking into that page. Even without a PR update, if your links are good enough you will start to rank, and eventually that page will get decent PR passed onto it.
Of course you want a good amount of links pointing towards the homepage, so that PR juice can naturally spread throughout your site. But if you want to target specific keyword rankings (that are not on the homepage) then you need good deep links!