Sometimes Losing RSS Subscribers is a Good Thing

04 January 2008 - By Ahson Rafiq - Filled in Blogging

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Image by KK+

If you are losing and gaining subscribers on the regular for example: everyday you gain 4 subs but lose 2 ; that means that you are only losing the irrelevant ones, every reader matters but not if they aren’t interested in learning or reading up on what you have to talk about on your blog.

A crucial part in a blog’s life cycle is its subscribers and its important to have motivated readers, readers that want to read what you have to
say.

Misconception, False Advertising and Irrelevancy..

In my opinion , this is the most common reason why people unsubscribe to blogs, think of it like this..

  1. Reader goes to blog via a link on another site to read an article on “10 designing tips to make your visitors jump!
  2. Reader subscribes to the blog to read more about Designing..
  3. Next day blogger blogs about blogging tips or his own life - Subscriber lost!

As shallow as it may sound, although its free information/tips people still tend to keep their feed readers in top notch state, it has to have the most relevant information available on the net, good rss subscribers are hard to find – the ones that fall into your niche.

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2 Responses to “Sometimes Losing RSS Subscribers is a Good Thing”

  1. sunken Says:

    This makes sense. You aren’t going to please everyone. The goal, I would imagine, would be to maintain and grow a number and not lose more than you are gaining. It’s like radio station ratings numbers. They will rise and fall, but as long as the long term trend is upward, than all is good.

  2. Slevi Says:

    Very true indeed, a bit of a downside though for those blogs which write about various subjects but certain readers just being interesting in a single aspect. You could try to beat that though by releasing rss feeds based on category as well but it wouldn’t be the most ideal solution since you might be risking to lose some potential readers for the other material again on the other hand.

    For me it’s also one of the major reasons why I don’t use RSS though, blogs write about such a great variety of categories that around 80% of the average blog couldn’t interest me at all even though I like some other entries. I’m not interested in seeing 8 titles coming by which I wouldn’t enjoy reading anyways simply to get 2 titles which I would enjoy.

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