Can you Digg it?

Image by Jacobvillegas

Social networking site pushes girl group toward date with the Superbowl. It’s the run up to the Biggest Sporting event in the US of A (although we Brits still don’t know why they wear all that armour, are they pansies?). Of course with the Superbowl comes the entertainment, and the marketing. Forget Virals, this is the sure-fire, one off, event that every alpha male, with his big disposable income, will be watching, probably with a few light ales (that’s beer to you guys) inside of him. In the middle of all this excitement and corporate whoredom are the vignettes of entertainment which have included in the past the infamous ‘Jackson Nipple’ (I remember one source at the time referring to it as nipplegate, how Nixon must have laughed.) This year, however, one social networking site may have found the perfect Viral, without even trying or spending any money whatsoever.

Kina Grannis, an American Singer Songwriter has penned a ditty entitled ‘Cute girls sing awesome song about Digg’ which she has entered into the Crash the Superbowl competition, since user votes formed a part of the selection process for the winner the song made the Digg front-page in an almost record 1hr 22m. If this makes it to the Superbowl the song, lyrics of which include ‘I always Digg up Apple, and bury Microsoft’ (well that’ll please Bill G.) will be watched by everybody and their grannies, in all known languages, in all time zones around the world (probably). Whilst this blogger may have issue with the term ‘cute’ or even ‘girl’ (she is definitely a grown up) it is hard to argue that she has hit gold in terms of bigging up Digg, Apple and herself (I’d never heard of her before reading about the competition, but then I have a narrow taste in music, I only like good stuff you see) Who needs to pay a firm of terribly expensive Viral Marketing Experts when a down and dirty genuine American Singer Songstress can get product placement in the middle of the Superbowl for nothing. Genius.

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