SEO, is there really a right way to write?

There are millions of blogs, and there are millions of readers, what marries up the two? Search engines, and when we say search engines we are really talking about Google. So is there a way to ensure that the reader who wants to know what you are saying gets to see what you end up writing? SEO bloggers suggest that there is, it’s a writing style that encapsulates as many of the Google Keywords as possible in the article itself. So here we go, this is a BLOG, intended for BLOGGERS, who want to know how to WRITE A BLOG that optimises KEYWORDS, or as it is more commonly know SEO, or Search Engine Optimization. BLOGBLOG BLOGGEDY BLOG. But of course, that really isn’t how to do it, because what you end up with is pretty lame. It is a challenging style of writing, before doing blogs I wrote (and still do) technical articles for the Banking, Finance and Accounting Industries, where an economy of words and a very straightforward, if highly technical, language is used to clarify treatments of certain concepts in the real world. Indeed this would be the perfect style for most Bloggers to utilise as many of the articles were filled with much specialised terminology that didn’t really occur in any other media with frequency, concepts such as Net Present Values, and Materiality and Matching Concepts are unique to Finance and Accounting respectively, and appear, in context, with frequency. Therefore, any search on ‘The use of Materiality and Matching in Modern Accounting Practice’ typed into Google will probably bring up one of my articles (it does, I’ve just tried it, high up on the list even though it is a year old, not bad hey.) Unfortunately, many subjects do not utilise such highly specialised language, and not many people actively seek out very dusty and boring Finance articles. So how can a blogger translate this to the mass media market? There are many technical suggestions on many sites, not only BlueVerse, but www.dailyblogtips.com and www.bloggingtips.com to name but two, and I will not add to them here, suffice to say that I find these general tips helpful to bear in mind

· Keep your language tight, obey many if not all of accepted grammatical conventions (such as good punctuation and use of long-ish sentences)

· Get a good title, I love titles as they give an article or blog a real kick-start with the reader, and of course they will probably contain all of your Keywords. I’m quite pleased with the title for this article for instance.

· Don’t waffle on, trying to shoe horn in all of the Keywords as many times per line as possible, because, although you may get hits, they will probably all bounce straight off site when the read the drivel.

And on the not waffling on point, Ta Ta for Now (TTFN)

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