Strategic Content Development – Developing content Mission Statement.
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The Mission Statement (MS) is a powerful tool used by almost all modern business as a means of communicating the core beliefs and competencies of an organization to its own employees and the outside world. It is capable of, if it is well written and thought out, of providing a number of quantifiable goals and objectives by which future performance can be measured. For a good, and concise introduction to Mission Statements in general, see Bplans’ Developing a mission statement specifically for content development requires a few specialist touches.
First the mission statement should focus on the niche, for the purposes of this series of articles I am going to develop a Strategic Content Development Plan for Woder Widgets , a fictitious product review/ discussion site dedicated to the eponymous Wonder Widget. As such my MS should begin with a General and then Specific focus on the product my site is dedicated to.
“Woder Widgets provides information and discussion on the Wonder Widget. Further it strives to provide up to the minute information on the current run of Wonder Widgets, Wonder Widgets of the past and those still in use, and the future of the Wonder Widget.”
Then, as the MS is concerned with content, details should be given on what is being done to provide the best possible sources of information.
“WonderWidgetsarethebest.Com strives to provide up to the minute content by searching the news, linking to the management of Wonder Widgets, and encouraging discussion in its forums. If it is about Wonder Widgets we want it on our site first.”
Notice the last sentence, as it provides an important yard stick which is useful when developing the aims and goals. Aims should be simple how we are going to achieve our mission statements, goals should be simple yardsticks used to measure the effectiveness of goals. Using the above statement we derive the following aims and goals
Aims
· To add new content daily on all of the topics outlined in our SEO and Keyword areas.
· To Break all of the News relating to Wonder Widgets on our website before anyone else
· To promote discussion and feedback in all of our forums and articles.
Therefore the following goals have been identified.
Goals
· The articles published on our site will maintain our Page Rank (or associated internet metric of choice) and focus on our Keywords
· Our Site will be the first to publish all content on Wonder Widgets
· We will achieve 5 comments per article as well as 100 new posts to forum per day.
And so, we have a full Mission Statement for all content on our site. This can be give to all authors writing for the site to focus attention on the content, as well as used to judge the effectiveness of all content on our site.
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