Strategic Content Development an Introduction

A website lives and dies by its content; the articles need to be focused on niche and innovative enough to pull in the share of viewers searching that niche. What generally separates the winners from the losers is the quality and originality of the content. It has been shown that the bulk of the attention goes to the writer who has developed the idea. Also it helps to build links to your website as many other commentators will link back to an original and well written article in their own work. Developing a strategy toward content development is an important job for the webmaster, and as the job of writing is becoming increasingly ‘contracted out’ to other writers as webmasters become more embroiled in the day to day running of their sites, and the need for a volume of material to help with page ranking and keywords (or, as it is collectively known, SEO.)

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Innovative content is the be all and end all of this process. In creating a ‘conversation point’ in the blogosphere, not only are you ensuring that people are coming to your site for new ideas, but you are also marketing your site in one of the most successful ways possible. It is said that 90% of effective marketing on the internet is generated by word of mouth (look at the success of viral marketing and you begin to get an idea of the level of success.)

This then, is the introduction to a guide on developing a strategy for content development, aimed not only a writers but also at webmasters who are hiring writers for their sites. It will cover the tools which are needed to plan successful content, as well as a guide to developing the content itself. Over the next few days I will cover the following

· Developing a ‘Content Mission Statement’

· Cost/Benefits analysis of hiring writers

· Innovative Content, a few suggestions

· Change management, including a ‘Do nothing analysis

· Managing Feedback

Any business of a certain size takes time and expense to plan change and innovation, and yet the basic tools are relatively easy to use. It is well worth the effort to take the time to implement some of these ideas.

Related posts

1. Strategic Content Development – Innovative Content a few suggestions
2. Strategic Content Development – Cost benefits analysis of content
3. Strategic Content Development – Change management, the Do nothing Analysis
4. Success through Planning - A Guide to Effective Web Business Plans - Introduction
5. Success through Planning - A Guide to Effective Web Business Plans - Mission Statements, Aims and Goals and Benchmark measures