To help guide you and your writers on developing innovative content, it is a good idea to build up a crib sheet for your particular topic. This is a document which contains all of the salient keywords, as well as the themes which need to be held in mind when writing, as well as what I like to call ‘The Important Questions. From the Mission Statement (see here for the previous article), and the Cost Benefits Analysis, the webmaster will have a clear idea of where he is going in the near future, but to achieve this he needs an effective communications’ tool to keep everyone on track (writers, editors, forum posters etc.)

To this end I developed (under a different pen name) the Content Crib Sheet. Again taking the example of www.wonderwidgets.com, here is a guide to how to develop a working crib sheet

Wonder Widgets Are The Best

Crib Sheet

All articles should include these Key words, as well as paid submissions to the forums.

Key Words

Wonder Widgets

New Products

News from WonderWidgets Plc

Development

Product Innovation

All articles should bear in mind these questions whenever possible

The Important Questions

Is this new information?

What are the consequences of such news?

What does the future Hold for the subject of this articl

Obviously this is a very simple example, and crib sheets are a good way to communicate the Strategic Content Development for your site, as an aide memoir for yourself when writing article, but also for others who contribute to your content. It is fairly obvious stuff, but with the amount of content generated in a short amount of time, typically on the web, it is easy to lose sight of the goals and objectives. There are loads of other articles on developing content, such as ProBlogger, and this article on copy blogger , but this system does help with keeping it all together.