Ok, so you’ve decided on which way to capitalize on your blog (see ‘The Pros and Cons of Blogging for Money Part one’), you’re comfortable with it and you have thought about all of the negative aspects and have developed a strategy for dealing with them (see ‘The Pros and Cons of Blogging for Money Part two’) Now you’ve found your gig, or developed your website and the money has started to arrive. Kudos to you!
Money is the most obvious Pro of Blogging for money; it is the payoff in terms of financial reward. There are many other payoffs though, some less obvious than others, here is my list of non financial pros of Blogging for Money;
Responsibility
Whether it is your site you are blogging for, or someone else’s, once you have committed to a project the onus is on you to deliver. This has, for me at least, a positive effect on output. If I am blogging for pleasure, I am far less motivated than if it were for money, the ‘ah, it doesn’t matter if I miss one today’ mind set can be a real creative turn off.
Publicity
Shameless self publicists that we are, it helps if the responsibility for ad revenue lays at your door, as you will need to be promoting your blog as much as you can. Likewise if you are paid to blog you will be posting on a site which is already established and accessing a wider readership than you ordinarily would. All publicity is good, the more well known you are the better the pay off.
Self Satisfaction
I belong to the Macgregor Theory Y type of person, I am motivated to do well by the very fact that I want to do well. I believe that being paid to blog or generating revenue from blogging in other ways means that I am doing well, and I feel good for it.
This is the last Pros and Cons article, and I would love to hear your ideas on the subject, have I missed anything out? Leave a comment and let me know.
April 3rd, 2009 at 6:46 pm
Well said, finally a good report on this stuff