Twitter – Marketing on the Social Networking Site, an Introduction.
By in Internet Marketing on 16th January 2008
If you use twitter, you will know that it is a platform designed to capture information in small bite sized chunks and present them for search to users. Twitter is the epitome of the lack of attention generation of internet viewers. We all of us spend far less time viewing and evaluating information on the internet than in any other media. Twitter is designed specifically to cater for this phenomenon. Its name, the sound of bird chatter, provides a good clue to how its use feels, it is distracting and at times irritating. It is also well used and has a large community.
Increasingly, Twitter is being used as a tool for marketing (there are those who would argue that it is the purest marketing tool there is as it is the home of the soundbite.) Actively used for self promotion, Twitter will deliver your opinions, links and products to a user base which is actively searching for them. Generate a following, and create a no cost mailing list that is immediately updated, and as Twitter is available via mobile device, you are in constant contact with your list.
Twitter is fast becoming the Loop with which people want to connect, users feel that they are on the cusp of the information highway, instantly sharing and reading many bites of information.
For those few of you who are completely new to Twitter, the following is a very good general intro to the site
January 18th, 2008 at 12:57 pm
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