If you are offering Intellectual Incentives, you are offering ideas, tips, hints and full blown tutorials on how to do something (Just as I am in this Blog) Here are some of the things which I have found help with offering this kind of incentive.
Chances are your subject, say how to incentivise your blog, is already covered by many other websites, so it is important that you offer a unique perspective on the subject. I tend to get an idea for a how to article from the net and turn it around, and then provide a link back to an article that gives a step by step guide on the nuts and bolts. I do this because I believe that I am good at providing an Intellectual Framework to a subject, and that if there is a good nuts and bolts ‘How To’ I do not need to regurgitate the topic, I can act as an editor to my readers and simply recommend that site.
If you have a new or virgin topic for a tutorial, it is important that you provide a sound perspective on it. Readers are very unforgiving for erroneous or simply wrong information. Therefore it is highly important to be confident in both writing style and content for your tutorial. Don’t be afraid of spending more time on these than you would ordinarily on a blog as the kudos that comes with a good tutorial will pay you back in spades. You will become a figure of authority in that field to your readership, increasing a feeling of loyalty and an increase in return readership. Read my other thoughts on Similarity of interest in the introduction to this series of blogs here.
