Lately I’ve been reading alot about adwords in my feeds, to start off i’d like to make it perfectly clear that i have never used pay per click advertising (except for once where i was just trying to burn some money) at the moment I’m not really keen on spending money on google or any other payper click ad network.

Its important to know your traffic sources and to know which you should choose, as for me I choose SEO since its free and i get to have whatever i want over a certain amount of time without spending that much money. SERPs are usually how i promote my sites, ranking for better keywords and getting traffic for it as well.

If you think about it most of the traffic you receive at your site from adwords is from google search anyway, and thats only the 10-20% of the people who actually care to look alll the way over there for sponsored links and the rest just go with the SERPs. Now think about it, wouldn’t you rather spend $0 and be in the 80-90% clickable area?

Getting good rankings is not hard as long as you take care of a few simple tasks.

1. Link Exchange with similar relevant sites
2. Make sure your site is interactive ( to make sure you keep the visitor you get )
3. Use your keywords wisely (dont spam your site with loads of keywords of different niches)
4. Use other of your similar sites to get some link love
5. When linking to inner pages use the keyword you are targeting for that page not the general overall keyword for the site/homepage
6. Make sure all your content is unique
7. Submit/Update sitemaps frequently

Wouldn’t you rather Optimize your site to earn more rather then spend money on adwords?

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