Here is a breakdown of the things I’ve learned in the SEO process of most of my new sites, SERPs are a good source of traffic and authority of a certain page or site, to make sure you get the right serps and/or multiple serps you need to make sure things are properly formatted on your site and here is how i do it.
Positioning
Probably the most easit thing I figured out, google saerches for words in the same sentence not necerarily to be in the same manner as searched, what i mean is that the site with the following as its description can easily rank for “SEO Blog”
Running a Seo site is hard, learn tips and tricks at our blog
Its important that you string the words along so that you can rank for a number of things and no matter what keyword you target for link wise your site will keep up and perform much better then it would with constant changes to it’s title’s. For example the following sentence:
Bigger Blog – Better SEO, SEM tips blog
…can rank for :
- SEO Tips
- SEM Tips
- SEO Blog
- SEM Blog
- Blog SEO
- Blog SEM
- Blog Tips
- Big SEO Tips
- Big Blog Tips
- Big SEM Tips
- Better SEO tips
- Better SEM tips
Mix ‘n’ Match Meta Tags & Titles
This is where i push the envelope, thats when I really want to land a keyword for a page/site, adding meta tags and titles (header,h1,h2..etc) that are highly relevant to the keyword i am trying to target.
For example if you are trying to land the keyword : Repairing Ipods
You can try..
- Page Title : How to repair ipods – IpodShop
- Meta keywords : ipod repairs, repairing ipods,how to repair ipods – Note: from smaller keywords to bigger/longer ones..better formatting, helps rankings a tiny bit
- Meta description : How to repair ipods article by IpodShop. repairing Ipods made easy.
- H1 on-page : Repairing Ipods
- H2 on-page : Step 1: Open ipod for repairs
Micro Link Exchange
It’s just like buying links within content on other sites to get better SERPs but this case just ask for a link on an already existing article in return they get the same from you, and at no cost!
I call it micro link exchange because although the link is on just one of hundreds of pages a site has it holds alot more value then a site wide link specially because its an in-content link, that’s more like a reference then just a link, a reference is considered much stronger and juicier then a header/sitewide link with tons of exposure, its for google anyways so lets stick with tactics and not traffic 
Link Love
If you have a page that’s going down in SERPs then you need to find pages/sites that are relevant to yourtopic but have much more info and strength then yours has then link to them to get a better ranking as well as more satisfied readers. The most commonly linked site is Wikipedia because if you are linking to wikipedia google will automatically start becoming more and more interested.
Those tricks always work the best for me, lemme know how it works for you, subscribe to my blog for more updates and more tips on ranking better! You should also watch this video post from SEOMoz on Ruling the serps. Some resources regarding serps:
- Shoemoney’s SERP Checker
- Ventio’s SERP Tool which i reviewed as well.
February 19th, 2009 at 6:47 am
Hi,
Targeting keywords for better SERPs rankings is a really good strategy for building incremental and additional traffic in your blog.
March 29th, 2010 at 6:03 pm
Useful tips, i hope i will get better search engine ranking positions. I will try to follow your tips
June 3rd, 2010 at 4:50 am
I like the blog
June 3rd, 2010 at 4:50 am
Little Explorer Kids Computer Workstation is a high quality product which supports huge 160-Giga-byte HDD, multi-tasking keyboard and mouse. Its ergonomic design has 19” flat LCD screen display and pre-uploaded with many interactive software and trendy games. The smart workstation has 1GB RAM and is completely rational to purchase this tool to enhance educational knowledge. Computers a very positive role in anyone’s life and becomes a central part in every activity so its use and functionality must be known to the kids for their better future. Just encourage your kids learning by taking an interest in their development process at a price of $2,600 and become a part of their interesting topics.
September 6th, 2010 at 11:03 am
really usful tips thank you very much now i can try and get better serps
September 14th, 2010 at 2:44 am
Nice info, I Hope I will get better position too on Google. Thanks.
December 5th, 2010 at 4:48 pm
Thank you for sharing these tips, clear and to the point.
May 19th, 2011 at 9:36 am
Great post about the SEO and On page change. It is always wise to make keyword combination which will yield you with number of visitors for varied keywords appear in combination. Apart from it I always suggest just stick to basic and add some relevant content, you can very well increase your visibility once time passes.