Link Exchange: Free Link Building
By in SEO on 5th August 2008
A confederation of various websites which operate like a web ring is known as a link exchange. A central organization runs the entire exchange and the various webmasters register themselves and their website with it. After registering, each one gets an exchange HTML code which is interested into the web pages to displays banners advertisements for other websites which are also members of the same link exchange. ‘LinkExchange’ was the name of the earliest link exchange and it now works under Microsoft Corporation.
Link exchange has a number of advantages as well as disadvantages. On one hand, they attract a greatly targeted readership and improve the ‘link popularity’ of websites with the search engines. On the flip side, they distract the customers away from the main website before it is explored completely to other websites.
Link building is one of the best solutions to increase the customer traffic on your website, to generate the interest of the customers and to make your website rank high in all search engines. It involves building high quality inbound links to one’s own website in order to make it popular with visitors as well as with search engines.
A number of free link building services exist which help websites in becoming a part of link exchanges and in this way, diverting much more traffic to their website from other sites. Also, there are some free link building softwares which not only help in building links but futher assist in staying competitive by comparing sites with websites of competitiors as well as in maintain exceptional track of one’s linking building campaign.
Link Exchanging is one of my main strategies while launching a new site, its crucial for a new site to get some links right after its launch to get some weight in the SERPs not just that but it also helps a heck lot to build up your pagerank, buying links could get pricey and no one likes to spend alot of money on new sites all that much these days so link exchanging is a good way to get some good links going on for your new site.
WAIT - Read the requirements for exchanging links
Now that you know just how important link exchanging is, you must know what exchanges you should take part in, here are my tips, its based on my personal experiences.
- Never accept links from blogspot, blogger, livejournal or any subdomain based blogs.
- Never accept links from people who want to give you links on a link page or a partner page
- Never accept a link from a site thats not relevant to yours
- Never accept a site that has alot of spam
- Never accept a link from a site that doesn’t rank at no.1 on its own name.
- Always look for relevancy, traffic and ofcourse PR.
Link Exchanging Forums
- Digital Point - Link Exchange
- Namepros - Link Exchange Requests
- Sitepoint - Link Exchanges
- Webmaster Talk Link Exchange
August 6th, 2008 at 12:26 pm
very nice article my friend with a great bunch of tips, will help a lot of people out.
this will help newbies and webmasters alike , thanks for this
August 6th, 2008 at 3:39 pm
Thanks for the article. Great tips on link exchange. I think they would be very helpful for those who are just starting a link building process and thinking about exchanging links with other websites.
August 11th, 2008 at 9:11 am
link exchanges may be great to start, but I find that the further you get… you will find that those links become irrelivent
August 14th, 2008 at 11:00 am
I’m pretty clear with the rest of the points but slightly confused on point #1. On what reason we shouldn’t accept link from blogspot. Thanks!
Yan
August 15th, 2008 at 6:24 pm
Just dropped in to tell you about a site I just tried using for link purchase.
This is really something. First of all, once you have paid for your link, it is up and running within 1 hour (the 2 I bought was up instantly!). Best part: your links are in the content of the pages and not among several others. and CHEAP! Got a PR5 Link for 1 month, keyword “earn money” for $2.00…omg, the cheapest ever.
Try, google for linkxl, should be the first result. (I do not like to link in comments)
August 17th, 2008 at 10:01 am
nice tips and I hope it helps people out. I actually get bored when do link exchange, people always offer me at their link page, directory page or the page has too many links.
August 17th, 2008 at 11:11 am
But doesn’t google hate link exchanges? I had a website and I did a lot of link exchanges with it and then google kicked it really down in it’s rankings.
August 20th, 2008 at 7:50 am
Not sure about never accepting link exchanges from subdomain blog hosts, there are heaps of blogger blogs out there with PR 5 and 6.
If the’re relevant, there’s no reason not to exchange with them.