Basic SEO and Promotion for Blogs.

17 November 2007 - By Ahson Rafiq - Filled in Blogging, Internet Marketing, SEO, Webmaster

Well, after my recent post on the traffic splurge from simple seo, people started asking me about how to do basic seo and how to promote their blogs that were being overlooked by google, so here i go.

First and foremost thing that i would enforce is relevancy, nothing else, if you are relevant to your niche, you’ll be just fine.

Now here are some steps you can take to have a bit more interactivity going on your site which leads to “returning traffic” that keeps coming back for more.

  • blggg.jpgThis one is terribly simple, blog directories and communities such as mybloglog and blogcatalog they both are very powerful blog communities, blogcatalog is a blog-directory as well (where i have listed my blog too), it provides carefully reviewed submissions to their directory, which by the way is FREE, so go for it!The more interactivity you have on your site such as those oh-so-cool recent readers widgets that both of those blog communities provide.

    pic-logger-funnyscary-and-sexy-pics-daily_1195348627500.png

    blueverse-seo-blog-comments-rating-related-blogs-information-blog-flux-blog-directory_1195348458046.pngOne more directory that you might want to submit your blog to would be the BlogFlux Directory, you could do this on a later note too because its not that important to have your blog in there, but an extra link never hurts and blogflux gets tons of traffic! (yep, i have my blog there too)

  • new_logo_small.gifNow the second step if you wish to, you could take SMM as a promotional strategy for this, make sure your tags for each post have something to do with the original niche that you are trying to base the blog on, and to make this easier i’d recommend using
    OnlyWire , its an all-in-one kinda social bookmarking site, you can just use one interface in order to bookmark tons of posts/pages on your site/blog.
  • Link Building : This is the easiest and most fun part of making and promoting a blog, you don’t have to buy links for every site, its better if you link exchange with relevant blogs on the same niche, make sure they don’t contain any off topic rants or anything, while launching a blog you need to be zero-tolerant on getting links from in-active blogs/sites, usually those sites get de-indexed to the bare minimum amount of pages at google and it stays that way, although some links are better then none links so you should get those too but try to make them your last priority.

    If you are worried about what keyword you should try to target then try out my strategy for keyword research

    If you can’t convince yourself you are basically screwed from the very start, so don’t care what other people say is a high paying keyword, do your own research and then you’ll have proof that what you are doing actually DOES work!

    On an almost daily basis i use Google Trends you can compare products and search phrases on there to get a more accurate view of the whole situation this is something alot of people skip doing and rather pay marketers and seos to do, Its just one simple query and it can get you a ton of good info.

    For example, look at the stats below.

    google-trends-free-gamesflash-gamesfree-online-games_1195250181843.png

    You can see clearly that free games has the highest frequency of searches and activity, so targeting for that keyword would be a bad bad move unless you have a good advertising budget and one kick ass site, so this way you get the full stats of whats the highest used keyword and what keywords you should be using for your sites, in this case id suggest free online games since its easier to land compared to the rest and once you have that you can get free games easily as well because you are on the much relevant, same niche based and less used keyword already, that gives you leverage at serps!

  • Monetization : While starting up your blog (early stages) you shouldn’t load up your blog with tons and tons of ads, it would just make it look like a “Cliche” site that webmasters are making now adays and would be discarded as one of them as well, be careful of what you monetization techniques you choose for your blog.Do anything but use sites like PayPerPost, since google does-not like PPP and what they do at their sites,threatened or not i do-not care all i care is about results that i receive from sites i invest my time into and PPP although pays alot but is a big risk, just like john cow got de-ranked i don’t want to hurt my rankings.I won’t say what you should do but i sure as hell would tell you what not
    1. Sell in-content text-links
    2. Have more then 40% of ads on your blog
    3. Link to irrelevant sites
  • Indexation : You could read some of my following posts on indexation to get a good idea of what you should be doing :SEO Tip 1 : Getting Indexed
    Factors Of Indexation
    More factors of indexation

    ***Note : Digg DOES speed up indexation, so write good relevant articles AND DIGG!



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