Google AdSense has definitely dominated the realm of online advertising. You can find Google ads scattered on each and every website or blog you visit, and almost every one has included these ads as part of their money-making schemes. But aside from AdSense, you can also find other equally profitable alternatives with regards to online advertising. If you are in search of something else, then here are the other online advertising applications which you can use on your sites:
DoubleClick. Among the pioneer internet ad serving companies you can find is DoubleClick. Established in 1996, DoubleClick has provided online advertisements for clients such as Coca-Cola, Motorola, Microsoft, Nike, Carlsberg, and General Motors. It is the first to sell advertising space to marketers over the internet, and has been one of the foundations of today’s online advertising business.
In 2007, DoubleClick became a subsidiary of Google, but prior to that it had merged with Abacus Direct, a data-collections agency, and eventually with Hellman and Friedman.
While DoubleClick provides a great alternative to AdSense, it does pose some intriguing controversies such as being a form of spyware. However, DoubleClick is firm with their statement that they only affect cookies, but do not track their customers webpage visits.
AdBrite. Another popular online advertising company that feeds your site with different kinds of ads is Adbrite. AdBrite first made waves in 2003, and has since been dubbed as the “internet’s ad marketplace.”
Among the features of AdBrite are text and banner ads, as well as interstitial ads that cover an entire web page whenever a visitor checks out the website. Another interesting format it provides is the Inline ad, a pop-up ad which appears when a keyword is highlighted. You can also embed video ads through AdBrite, making video advertisements available online.
AdBrite, dubbed “the Internet’s ad marketplace,” has allowed advertisers to target keywords and choose specific sites to advertise on since inception. The network changed from a simple marketplace to a much more powerful one when AdBrite 2.0 was launched in November of 2006.
Value Click. Value Click meanwhile is among the fast-growing ad serving companies in the web today. It provides ads for clients such as eBay, Wells Fargo, Visa, Dell, HP, and Nissan. This company deals more with the advertisers’ needs such as delivering of ads, tracking the performance of campaigns, as well as searching for target consumer markets. Value Click works on generating leads based on behavioral targeting and display advertising, which are relatively new factors in the industry.
OpenX. OpenX meanwhile is an open-source ad server licensed under GNU General Public License. It gained more popularity in the open-source community since it served to promote programs designed by the members of the open-source community. Among the features of OpenX are standard banner rotation, zone-based ad selection, click tracking, zone-based campaign targeting, ad targeting, direct ad selection, ad capping and Adobe Flash Support.
ADTECH. Finally there is ADTECH. ADTECH is an ad server company currently owned by AOL AG. The company focuses on ad serving techonologies to provide both advertisers and marketers the perks of having more interactive ads to promote over the internet.It also provides its users video solutions so that they can feature on-demand videos, streaming and video downloads for their target markets, as well as mobile ads for those who use mobile phones for internet communications.
These are only a few of the companies that provide wider options in the world of online advertising; in this light, they offer more opportunities than that of AdSense, which we all know have already proven its point in changing the world of marketing and promotions through internet ads. The good thing about these alternatives is that they can be placed along with AdSense, hence you can make more money through placing different ads on your site.
However, what you must consider is the purpose of your ads and what exactly are your plans in including them on your site. Through this you will be able to take the right path in earning money via online advertising, regardless of using AdSense or any other online advertising application available today. Once you have made a choice, then it’s time to make some money!
