This guest post was written by Tom Kulzer, the CEO of Aweber. Put the hurt on your competition by using THE BEST email management system in the world. Check out Aweber here: Aweber.
Think of banner ads as the spice in your affiliate diet. Sprinkle them around, but for a heartier helping of sales, you’ll need something more solid! Learn to give your visitors longer, more descriptive pre-sales text. Revamp your affiliate advertising using these simple steps:
- Pull the Reader in
- Introduce the Product
- Explain the Product’s Significance
- Tell the Reader to Make a Purchase
Pull the Reader in
To convince your audience that your text is worth reading, make your first sentence or two very interesting. Make a bold statement, say something seemingly ridiculous, or appeal to your prospect’s emotional side. Then, tie this grabber in with the rest of your copy.
Introduce the Product
What is the product you’re advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. This should still be a very short section of your text.
Explain the Product’s Significance
What will it do for me?
By writing your own copy, you can directly target your unique audience. Make the most of this opportunity! Clearly explain how your readers will benefit from this product.
No one knows your audience like you do. Suggest a variety of product uses just for them, and give examples. This is the time for details – make this section long and rich.
Tell the Reader to Make a Purchase
You’ve come so far – you’ve laid out exactly what the product is and how it will help your unique audience. Now, seal the deal – tell your readers to purchase the product! Include your affiliate link in this section.
This step may sound strange, but it’s necessary. Often, people hear about a product and are genuinely interested, but fail to actually make a purchase. A clear call to a simple action cuts down on buyer ambivalence. Don’t be pushy – just change your verb tenses to the imperative. Instead of:
“If you think that you fit this profile, you might want to think about buying this product.”
Say: “Click here to order an account today.”
Drive Sales – Use Long Copy
If you don’t feel ready to write long copy yourself, ask your affiliate program manager for help! Many companies release well-written articles by respected authors that you can reprint free of charge.
The novelty of the Web is wearing off. People online now are busy. Surfers won’t make a purchase unless you make a great case for what they’ll get out of it. And you’re not going to do that with just a banner ad.
Check out Aweber today!
October 10th, 2009 at 5:55 am
The host of email marketing tools offered by Aweber that makes it perfectly fit for small businesses looking to market their services . Aweber seems to be an estimable prospect for Blogs owners and those looking for small budget marketing campaign via emails. Over Aweber makes for a better email marketing with a varied approach, specifically the tools for approaching potential clients.
October 10th, 2009 at 5:56 am
Unlike other email marketing programs like constant contact, Aweber goes an extra mile to offer productive client relationship. It ensures that the promotional material is not lost due to spam blocking and filtering. Especially, Aweber has years of experience in building relationships with ISPs. It automatically remove unsubscribe and bounces.
October 10th, 2009 at 12:46 pm
Yes, the blogsphere is crowded and to grab the attention of the reader is getting to be increasingly difficult. Unfortunately, no new breakthrough ideas to enable such attention grabbing comes through.
October 10th, 2009 at 11:59 pm
Well, Aweber helps make business easier, good service and nice staff!
October 11th, 2009 at 8:35 pm
I'm so glad after a couple of years of resisting, that I finally
began an email campaign. Aweber is pretty good, so far…
October 11th, 2009 at 10:39 pm
it is great to let guest authors to blog. I learned and i enjoyed
thank you
October 12th, 2009 at 12:33 am
Thanks for the post. Got an answer from here.
October 12th, 2009 at 5:21 am
Simplified a lot for newbies. It is indeed a contribution beginners would benefit from.
October 12th, 2009 at 7:23 am
Yes, the blogsphere is crowded and to grab the attention of the reader is getting to be increasingly difficult.thanks.
October 13th, 2009 at 4:34 am
Thanks for sharing
greetings of friendship from Karawang Indonesia
October 14th, 2009 at 12:34 pm
The last point (long copy) is the thing that really set made the difference in our affiliate selling. Where we were just using banners and short snippets of text we had really low conversion and have recently been experimenting with long copy. The increase in conversion has been huge, and we're working on rolling this out across all of our affiliate pages.
October 14th, 2009 at 5:29 pm
Ok, I’ve been looking everywhere for someone to explain this! Thank you! Thank you! I’ll be back! Stay Healthy! – Devin
October 14th, 2009 at 11:09 pm
I’ll check this out again.
October 21st, 2009 at 6:40 am
I liked the second point as its the main for product. Aweber is useful for the purpose of good business.
October 28th, 2009 at 3:20 am
Great post. Maybe you’ve heard the saying, "People buy from those they know, like and trust." Well, the corollary is that people buy products and services they feel they're knowledgeable about because this instills trust that they're getting what they expect. Be generous with samples and live demonstrations, particularly for high-end items. Let prospects experience how much they like the product and, if possible, point out features in terms of a benefit customers will receive when they actually own the product.
October 29th, 2009 at 10:05 am
Aweber seems to be an estimable prospect for Blogs owners and those looking for small budget marketing campaign via emails. Over Aweber makes for a better email marketing with a varied approach, specifically the tools for approaching potential clients.
October 30th, 2009 at 5:57 am
Be generous with samples and live demonstrations, particularly for high-end items. Let prospects experience how much they like the product and, if possible, point out features in terms of a benefit customers will receive when they actually own the product.
October 30th, 2009 at 5:58 am
The increase in conversion has been huge, and we're working on rolling this out across all of our affiliate pages.
November 5th, 2009 at 9:15 am
That's great advice, thank you.
Jay
Free Paid Surveys
November 8th, 2009 at 12:59 pm
Aweber is good service. It has made blogging easier
November 9th, 2009 at 8:20 pm
Great ideas. Just using banner ads will only get you so far. If you have the opportunity to tell your visitors more about a product you are recommending, definitely jump all over that chance. It will do wonders for your conversion rates.
November 16th, 2009 at 6:51 am
I cannot agree with you more, use the Long Copy indeed! More power man!!
December 9th, 2009 at 12:40 am
Looks like it hit the spot. good post.
December 20th, 2009 at 10:31 pm
Do you know of any way to stop blog spam? Sorry to ask but my site has been getting spammed like crazy!
April 21st, 2010 at 7:53 am
thanks for sharing