Yep, this is one of “those” posts. How to rank well for low competition keywords and keyphrases. And I’ll tell you straight up, it’s a VERY simple answer you’re likely already aware of. For those of you who don’t want to read past the first paragraph, I’ll cater to your short attention spans. The key is the keyword or keyphrase being in the domain name.
There you go. No need to read further unless you want to hear about my latest accidental experiment.
Of course I fully realize this is nothing new. Every guru and Internet “expert” with even half a brain has beat the keyword or keyphrase being part of the domain trick into the ground. It’s common sense. However, today I discovered yet again just how powerful the proper domain can be. Especially with lower competition keyphrases.
Without going into the specifics of what site/domain I bungled to see these results, here is what happened.
Like many site owners, we have dedicated servers (a full rack of them actually) that do different things for us. Web, email, databases, etc. On our web servers, we run both Windows and Linux depending on the best fit for the technology used on any given web site. Blueverse.com is just one of a number of sites running on the particular server it lives on. It happens to be the default site on the server though.
A few days ago, we moved a site over to the server Blueverse.com lives on. One of my admins accidentally left out a couple of letters in the domain we were moving when he set things up on the server. When DNS was updated to complete the site move, instead of the correct site showing, it showed Blueverse.com.
Not a huge deal. A dumb mistake, but easily fixable.
The results were pretty interesting though. For a handful of terms with the number of results ranging from around 27,000 to as many as 244,000, Blueverse.com all of a sudden achieved page 1 rankings in Google, within a 24 hour period. This happened with nothing more than accidentally pointing the domain to the Blueverse.com content.
What’s even more interesting is the domain we were moving maintained it’s rankings as well. We were, in effect, double dipping on results.
Why this happened could be the result of existing rankings for the domain we were moving, the keywords and keyphrases being in the domain, as well as other factors. How long we would maintain the page 1 rankings is tough to say. My hunch is we would have fallen down on the rankings in the not so distant future due to the lack of relevant content.
Regardless, it’s a great reminder of how important a keyword/keyphrase rich domain is. Don’t underestimate the power a relevant, targeted domain can bring.
Oh…and make sure you spell your domains correctly when setting them up on your server!
Online reputation is very important. If you make something bad in internet, that can send you entire life.
This post is really good and according to my relevant search.
thanks
Thanks for that, recently I have been making UK sites with this specific aim, which works easier and ranks quicker in Google UK.
I completely agree with you. I already have experience with this stuff. A keyword rich domain is very important.
Keep up the good work!
thanks for searing this tips very useful post
Excellent assistance, but while this strategy can force up your pr, how maintainable is it? I'd really like to know how Panda influenced the Blue verse web page, if it was influenced at all.
Verry interresting article, thank you !
Good article and good site thank you !
Very interresting, great post !
Thanks for the tips . Great post about keywords
Informative article, keyword competition is the most important factor in ranking to the top. If it is a more competitive keyword it takes time to rank, if it is less competitive, you can push to the top in the very short time.
Aww…a subject near and dear to my heart! Question: what is the hoopla about the changes in Google about? I've got Market Samurai and I received an email stating that they had to reconfigure some things due to changes in Google's algorithm. Is this the end of life as we know it (…or at least as IMer's)?
After following your method I have Google Page Rank 4 wow dear you rock in all the way .Why don't you try SEO ?
thank you so much! great article!
Hai Ryan!
Incredible! you shared a very interesting story. The incident shows the importance and relevance of keywords in the field to get lots of traffic to your site for maximum benefits.Thanks for sharing.
this is true in my experience, Im surprised google hasnt reduced domain names importance but I guess they have no option
It is almost common knowledge to use keywords in the domain name, but its well worth repeating.
Thanks.
Fraser
I mam actually starting to do that now. I tried competing with other on big keywords and didnt work out so well, but learned my lesson.
Ryan, thanks for this. I have been at this IM stuff for over a years and still really struggling to make any money with my niche sites. This is very helpful.
Nice posts here dude, really looking forward to checking out your newer stuff too man, it’s all real top info so cheers for that
Great tip, proving the simplest methods are often overlooked but work really well
Interresting thank you ^^
Superb quality content. The discussion is quite better and is effective
Thanks,this is very nice and helpful post.
A bit tricky stuff for me. But as a newcomer to internet marketing and so called SEO this is a good learning start for me.
Its your gratefulness for affixing and giving out your blog with all of us ! It is very polished and proficient . I really appreciated it .
This is Great information, it will help a lot of readers .
Yes, Great post. I will follow your methods. Unique contents always are the best options for SEO.
Thanks for sharing this fantatic tips.
nice article
thanks for article.
yeeaa great..thanks for information..
very had to tell what google is doing at the moment but certainly words in url are still important
A great tutorial and very helpful post. I really like it.
Very true. Great post! It can be of great help. Thanks for the share.
The keywords play a major role in ranking your page and in getting visitors to your web site. A good blog should have a main theme and the entire content should be built around it. A good keyword density is necessary to improve your visibility. I found your blog very useful and interesting.
Nice post! I have been aware of the importance of the exact domain factor has on the rankings. The only problem is that nowadays it is really hard to find domains above 5000 exact searches keywords available. It seems like everything has been taken by the big domain sellers to make you pay premium prices for it.