Business marketing plans on social networking sites like Facebook and LinkedIn have been a boon to aspiring techno savvy businessmen. There are numerous success stories that have been made possible by this rewarding online market. The latest addition to this web based marketing plans is the micro blogging site, Twitter. Twitter is the 3rd largest social networking site next to Facebook and Myspace and averages more than 55 million users a month.
Twitter was initially looked up as a mere waste of time and energy when compared to its other counterparts. It has now gained momentum midst young entrepreneurs after its uses have been thoroughly explored. So before you get started, it is necessary to understand how a mere 140 character tweet can change your lives.
Researching
As mentioned early Twitter has a large online market, 55 million users per month is a large number by any standards. So to get started, you need to do a lot of research. And Twitter makes it pretty easy to search anything and everything that you want. From business tycoons to small scale traders, you can keep track of all the latest available marketing trends. Its advanced search options help you to localize your search so as to attract customers of your region. Further, Twitter’s real time search results would surprise you with its super fast findings.
Networking
Once you are done with all possible research, you can start networking with people of similar interests. Following people of similar interests helps in getting useful tips in running your business. Also you can label groups or organizations by using hash tags which will attract a lot of people of akin interests. By doing so you can slowly make your tweets to trend as a result of which, you will end up marketing your business on a higher scale.
Marketing
This micro-blogging site offers you mere 140 characters to express your marketing plans. But the good thing is, the numbers of tweets are infinite and this gives you a wide scope of implementing your marketing ideas. You just need to have a flare in expressing your ideas within the word limit given. By using key words, others can easily find your tweets and follow you. Yet another benefit of Twitter is its integration with various websites. The tweets that you post on Twitter can be seen and subscribed by people visiting your blog or website. There are a range of Twitter integrated applications for this purpose that helps you boost your business.
- Twitter widgets can be used in marketing blogs and websites so as to appeal to customers throughout the world.
- A range of Twitter tools like chirrup, tweet this, awebar, twitterfeed, etc have helped to integrate Twitter with various other blogs and social networking sites.
Customer service
Once you establish your business and start benefiting from the marketing plans of Twitter, you can also begin an effective customer service on Twitter. You can get to know the customer’s honest feedback by following their discussions on Twitter and keeping track of them. You can also have an effective customer service by responding to queries posted on your Twitter account. By doing so, you can win the hearts of your customers which further boosts up your business.
Conclusion
With so many advantages by its side, Twitter’s emergence into the field of business marketing has been a great leap forward. So, make the best use of the online market and multiply your business many folds. Before I conclude, I would like to share a tweet by Tony Hsieh, CEO of Zappos.com, who is one of the most-followed entrepreneurs on twitter.
“Good businesses figure out how to continuously add value. Great businesses figure out how to continuously multiply value”.
This is a guest post by Margaret, who is a blogger by profession. She loves writing on environment and technology. Beside this she is fond of books. She recently did an article on most expensive in the world. These days she is busy in writing an article on eco friendly bags.
Thanks for sharing this informative post with us. And you have made it clear and easy for us to understand how the twitter works to the business marketing plan.
True Twitter is really good for Marketing.
Thanx
its really good twitter is good place to develop our business and its very help full to know about people and there life its good place for marketing.
This is great information about twitter for business marketing purpose, it is very useful post view to business marketing.Thanks for sharing the useful information.
twitter is very essential ,it is social media website I use maximum time at twitter.Twitter is my best friend and i fell lonely without twitter.Thank you very much for sharing
twitter help us very much and I LOVE twitter.thank for sharing .
I just starting using Twitter myself. It's wonderful and a wealth of great information from all types of people and business's.
Twitter has gained a lot of publicity in the last few years and now it is a definite element for promoting your business to a certain extent.
Sir i think twitter is best because we can send our message to lot of users and hence sale out products instant.
Yes I do agree Twitter is one of the best marketing tool for businesses especially who want to make their presence on the web, so that they can grab online traffic for the derived product. Thanks
I started using twitter for my company rather recently. I've noticed that it has increased traffic to my site by 5%. That may not be a huge leap, but 5% from this tactic plus all the other advertising I do the benefits do add up.
Twitter is my best social media site and I use much than other social media sites .Thanks for giving such information .thank you
Thanks for the tips twitter is really the best tool for social media marketing and useful for business too
Twitter and all other social media sites are good for marketing,