That may sound a bit over the top, but I’m telling you, the post I’m going to steer you towards is pure gold. Or as Vince Vaughn liked to say in the movie Swingers, “MONEY!” (“Baby you’re so money. Everyone thinks you’re money.”)
Another one of the bloggers I follow regularly, and read literally every post from start to finish, is Glen Allsopp. He writes a blog called Viperchill. Great stuff in there. One of my all time favorite posts is How a 3 Month Old Website Received 958,373 Visits from Google. It was one of those posts I read while sitting in a coffee shop one day, and just couldn’t believe. Not that he’d done anything revolutionary, but something clicked in my brain and I started to try and think outside the box with my sites, affiliate marketing, etc.
The post on Viperchill.com you need to take a look at today, is Seth Godin on Steroids: Here’s My Evernote Password. Glen essentially shares a bunch of snippets he’s gathered over the past few years containing marketing ideas, business growth tips, and general inspiration. Stuff like this is pure gold because not only is the info solid, inspiring and ripe with opportunity to be applied, it gives you some insight into what a successful Internet guru is thinking and sees as important.
A couple of the things that caught my attention:
1. The Most Profitable Email Subject Line for President Barack Obama Was
That’s it. In terms of donations from emails with that subject line, he was able to raise millions of dollars over the course of his campaign. In fact, out of the $690m that he raised altogether, the majority of funds were raised online.
“It quickly became clear that a casual tone was usually most effective. “The subject lines that worked best were things you might see in your in-box from other people,” Fallsgraff says. “?‘Hey’ was probably the best one we had over the duration.” Another blockbuster in June simply read, “I will be outspent.” According to testing data shared with Bloomberg Businessweek, that outperformed 17 other variants and raised more than $2.6 million.”
2. How to Get The Founder of Wikipedia (or Anyone) to Reply to Your Emails
It may seem like common sense, but simple things are often the easiest to overlook.
“It’s actually surprising how many people don’t follow this simple guideline of courtesy. I often get long tedious emails from people explaining to me in great detail how I can help them, how great it would be for them if I would work on their project with it, or endorse it, etc. But they fail to consider my context – why should I care, and even if I do care, why should I act on this rather than any of a thousand other things.” – Jimmy Wales
Those happen to be the first 2, but they’re great reminders of things we miss on a regular basis. Both have already helped me with split testing in my offers and also getting better response from people I email. Just being aware of the email one alone has helped to ensure I’m bringing value to someone I don’t know that I’m trying to make a connection with, which in turn gets a better response rate.
What’s more, the email tip has helped with my affiliate marketing. Making sure you provide value is one of the keys. I’m not interested in being the type of marketer that is ONLY interested in making a buck. Sure I want to make money, but I want to do it by providing something of value to the people I’m selling to.
Jump over and take a look at the post. Bookmark it. Add the content (and link!) to an Evernote notebook. And sign up for Glen’s newsletter while you’re there.