Branding is product or corporate identity. It can be so effective that the name or image of a brand literally goes into the language. Good branding is the marketing equivalent of search engine optimization, making a product or business highly visible. If you think a little about the brands you know best, you’ll also recognize [...]

I was in Borders a couple of days ago, looking for a car magazine they carry from the UK. I was pretty focused on the car section which is extensive in Borders, when my wife called my attention to a section of magazines behind me. They all dealt with marijuana…pot…weed…rollin doobies. Why she thought I [...]

I’ve been meaning to put up a post for a few days now about a new tool Shoemoney has been pushing called FreeSEOReport.com. I’m always a little skeptical of these types of sites, but this one is worth a quick look. Getting your free report requires you to sign up for an account. Easy enough. [...]

The future of viral marketing is best realized by ongoing education through advertising schools and self-education through constant monitoring of the internet…since this is a medium that changes constantly. Social Networking Presently the most noticeable and effective vehicle where viral marketing is concerned is the ever-growing number of social networks such as Facebook. Sites like [...]

Something that is often overlooked by people monetizing their sites through Adsense is section targeting. Basically this let’s you define or focus the Google bots on the content you feel is most relevant on a page for Adsense ads. More relevant ads help you target higher paying keywords and phrases with your content. Keep in [...]

One of the principal means to monetize your blog is through Google Adsense. The power of making money with Google Adsense program is more like a money magic. People with personal blogs have turned it into an internet “cash cow” with the help of Google and have made it their main source of income. High [...]

For the past week, I’ve gotten more emails about things I should be doing, reading, watching, etc. as 2010 has come to a close and 2011 begins. It’s easy to get caught up in other people’s methods and thinking, not realizing that making something our own will actually cause lasting change. Rather than offer up [...]