For an introduction to the world of Advertising in all its horrible and contemptuous glory please get hold of the film ‘How to Get Ahead in Advertising.’ Written and Directed by Bruce ‘Withnail & I’ Dickenson and starring Richard, E. Grant, it really lets you know all you need to about Advertising and it is absolutely hilarious. One of the major themes in Advertising or any kind of marketing is selling the Sizzle. If you are promoting a product, the chances are (unless you are in the narrowest of niches) that there are a few other products which are indistinguishable from yours in every way, quality, function, price etc. This is where marketing comes into play and where the Sizzle, or the hyperbole, that is written about your product will distinguish you to consumers.
There is no one way to write good copy about your product, and there are huge amounts of information on what does make good copy, see Copyblogger for a good general introduction. What is important is maintaining a sense of integrity with what you convey. Integrity is the new black, in the past it was an underestimated force in advertising, mainly due to the narrow media of pre internet advertising. As the web has exponentially expanded the ways in which we receive information about products and services, we have become ‘hyper-skeptical’ about information and its integrity, (How many spam emails do you read, some of them might really have a product that you need or want, have you ever even thought about that?) Indeed we are more susceptible to Brand Loyalty than ever before as Trust is more important than ever. Integrity is even harder to develop and maintain than before, and this is also down to the mass media of the internet. As with politicians, companies only have to slip up once and it is everywhere on the net in a matter of hours, and that integrity is lost. How do you convey integrity? It is very difficult, but one good way to embed it in copy is to have a guest book on your website for satisfied customers (or use iTrader or similar software) the advantages of a guestbook is that you can lift comments and put them into emails, or letters or reviews, or anything else for that matter. However, it does mean that the products and services you provide have to be faultless. Happy Hunting.
If you use the ad network known as AuctionAds, you may have been surprised to see the new name under the ads running on your site today.
I did a bit of digging and found this post from ProBlogger.com that explains it all.
It appears that AuctionAds has merged with ShoppingAds and will be providing your site ads under the ShoppingAds name. If you use AuctionAds, you don’t have to do anything special to run ads, they have seamlessy merged so that there is no trouble for their publishers. Now you will just see ShoppingAds under the ads instead of the AuctionAds name. you can even log into the site with your old information from AuctionAds on the ShoppingAds site.
Now they offer both CPC and CPA ads, to make it even more beneficial for publishers who use their ad network. However, only publishers who meet their premium publisher status will be able to use both of these types of ads. The standard publishers will have only CPA ads shown on their sites.
They way they determine if you are a premium publisher or a standard publisher has yet to be completely figured out, but it has been said that it has something to do with the traffic your website receives and the quality of visitors.
It’s nice to see a company taking traffic into consideration before displaying ads. This is just another way to ensure you will be receiving the most out of the traffic you do get by having ads that are targeted for each visitor, no matter where they are located.
Don’t forget that when someone signs up with ShoppingAds by clicking the ads by ShoppingAds located on your web pages, you won’t just receive a one time payment for signup, you get 5% of what they make for a full 6 months. Another way ShoppingAds is working to make you more money with their ad network.
Unless of course you are living in a cave, in the middle of nowhere, with no media, not even a newspaper (in which case you’re not reading this Blog), you cannot have missed the news that we are on the brink of a global credit crunch (the new, sexed up term for a depression.) So what? I’ll probably still have a Job/House/Computer etc and I’ll still be able to read TimK’s wonderful blogs? Right? You’re probably saying to yourself, things can’t be that bad. Well, you’re right, things are never as bad as the Financial Press make it seem, they are just as desperate for things to write about as all of us, and Doom and Gloom sells like hotdogs at a ballgame. Yet there are some surprising consequences of the Global Credit Crunch that are going to significantly affect the way all of us access and utilise technology. This current crisis is because of the long period of sustained growth that most mature western economies have experienced in the last ten years, fuelled by the emerging markets of India, China and Russia, amongst other things. Much of the funding for new and existing web based technology is based on share issues and venture capitalism. These are two areas which have benefited with large amounts of surplus cash washing into the investment markets from generally good economic conditions, and as such investors were willing to take a higher than average risk. Now the money is being choked off, the investment community will be less likely, or have more stringent conditions for prospective stat ups. In an economic downturn there will be less investment, especially in high risk areas such as the dot com industry. Moreover the big players in the market will start to both rationalise and consolidate their positions (read about the business brains behind Vivendi and Activision here)
This could lead to a reduction in the number of products hitting the markets (there is unconfirmed speculation that the iPhone was rushed to market in the last half of last year as Apple knew the midden was about to hit the windmill.) Companies looking to prop up their Balance Sheets may begin to cut R&D back, as there will be less consumer cash for the new products anyway, and existing products may fair better or worse depending on how bad things get (for example the Wii V PS3 battle will become one not of game play, but of price, as the Wii is significantly cheaper than its rival, an economic downturn will actually benefit Nintendo.) The fact is that it effects us all, sometimes in positive, but mainly in negative ways, so buckle up for a bumpy 2008.
Anyone wanting an introduction to finance and investing can read my blog, same user name TimK, happy trails everyone.
Social networking site pushes girl group toward date with the Superbowl. It’s the run up to the Biggest Sporting event in the US of A (although we Brits still don’t know why they wear all that armour, are they pansies?). Of course with the Superbowl comes the entertainment, and the marketing. Forget Virals, this is the sure-fire, one off, event that every alpha male, with his big disposable income, will be watching, probably with a few light ales (that’s beer to you guys) inside of him. In the middle of all this excitement and corporate whoredom are the vignettes of entertainment which have included in the past the infamous ‘Jackson Nipple’ (I remember one source at the time referring to it as nipplegate, how Nixon must have laughed.) This year, however, one social networking site may have found the perfect Viral, without even trying or spending any money whatsoever.
Kina Grannis, an American Singer Songwriter has penned a ditty entitled ‘Cute girls sing awesome song about Digg’ which she has entered into the Crash the Superbowl competition, since user votes formed a part of the selection process for the winner the song made the Digg front-page in an almost record 1hr 22m. If this makes it to the Superbowl the song, lyrics of which include ‘I always Digg up Apple, and bury Microsoft’ (well that’ll please Bill G.) will be watched by everybody and their grannies, in all known languages, in all time zones around the world (probably). Whilst this blogger may have issue with the term ‘cute’ or even ‘girl’ (she is definitely a grown up) it is hard to argue that she has hit gold in terms of bigging up Digg, Apple and herself (I’d never heard of her before reading about the competition, but then I have a narrow taste in music, I only like good stuff you see) Who needs to pay a firm of terribly expensive Viral Marketing Experts when a down and dirty genuine American Singer Songstress can get product placement in the middle of the Superbowl for nothing. Genius.
JPMorgan stated in an earlier released report called “Nothing But Net” that Ad Networks are on the rise. They define an ad network as a network who transacts, serves, tracks and reports the distribution of advertiser’s ads to the publisher’s pages. They also enable marketers the ability to advertise on many publisher sites through one central location. Publishers earn money from advertising revenue on ad networks without having to invest in a sales team or have products to sell. Ad networks also vary in the way they target a specific group of people and ways for publishers to earn with CPM, CPC, and CPA. Advertising revenues are determined by revenue share agreements in an ad network.
With that said, here’s there prediction they give for the future of ad networks in general. The global graphical advertising market as a whole will benefit from increased users using the internet to get their information and by the increased RPM’s as targeting a certain audience becomes more clear. This sector of the market is expected to increase by 22% according to the statistics of ComScore and JPMorgan.
More marketers are expected to use ad networks along with their other marketing styles this year than ever. You can see how more marketers who advertise on ad networks benefit the publishing community as a whole as a way to monetize their content contained on websites and blogs.
JPMorgan predicts that with the behavioral targeting methods now being used by the major networks will increase CPM’s and drive volume. Marketers like the idea of being able to target a certain audience and are willing to pay more for it. They say that the development of video-ad’s with contextual advertising will be valued by the ad network space.
We know that Google has been experimenting with the best way to use video ads through YouTube and BlueVerse is interested to see how this plays out over the next year. Video Capabilities certainly raise an interest when trying to target a specific user who is searching for information.
Even a newer idea is the mobile phone advertising industry. JPMorgan is watching for the development of a Google Phone device with a platform to display ads. The iPhone has the capabilities of displaying ads so we’ll watch how the success of mobile display ads develops for existing platforms.
JPMorgan also notes that with the capabilities of behavioral advertising paired up with contextual advertising will add pressure to the ad networks to deliver conversions.
The most successful ad networks will be the ones who have a nice variety of advertising platforms for its marketers with targeting capabilities playing a big role as well.
My MFA testings are over!
So i made 2 mfas around a month ago , both had different tactics to get into search engine one had authority the other was just down right strong on links, the one with the most links got like 700,000 pages in google and around 40-50k daily uniques from google, now this was making around 100-150$/day and got banned just this morning so i don’t mind posting it anymore:
That one’s done, the other one is still rocking with more and more indexed pages per day the last i checked it was 88k, i think i made over $4,000 after investing 30$ in links, and 40 minutes of my time, i think i did pretty darn well!
Now about the blog, I’m finally getting a new theme for this blog the current one makes it really hard for me to read my own posts as well..
And about my work, I’m gonna fool around with more MFAs untill i have the perfect mix, so that i can make MFAs and be confident about it, so far all i can say is you have to build authority around MFAs to stay in google..
I agree that its the best way to promote your blog/site, a wordpress theme!
Bad neighborhoods, face it when you release a theme, you not only get good links but you also get the bad ones without asking, in my case, porno links…i mean they are still blogs and they do need themes, and are kind enough to leave a link so i can’t blame them, but this is kind of a let-down while building up a site..
