Comments (4)By Mary Stage in Internet Marketing, News, Webmaster on 10th January 2008
If you use the ad network known as AuctionAds, you may have been surprised to see the new name under the ads running on your site today.
I did a bit of digging and found this post from ProBlogger.com that explains it all.
It appears that AuctionAds has merged with ShoppingAds and will be providing your site ads under the ShoppingAds name. If you use AuctionAds, you don’t have to do anything special to run ads, they have seamlessy merged so that there is no trouble for their publishers. Now you will just see ShoppingAds under the ads instead of the AuctionAds name. you can even log into the site with your old information from AuctionAds on the ShoppingAds site.
Now they offer both CPC and CPA ads, to make it even more beneficial for publishers who use their ad network. However, only publishers who meet their premium publisher status will be able to use both of these types of ads. The standard publishers will have only CPA ads shown on their sites.
They way they determine if you are a premium publisher or a standard publisher has yet to be completely figured out, but it has been said that it has something to do with the traffic your website receives and the quality of visitors.
It’s nice to see a company taking traffic into consideration before displaying ads. This is just another way to ensure you will be receiving the most out of the traffic you do get by having ads that are targeted for each visitor, no matter where they are located.
Don’t forget that when someone signs up with ShoppingAds by clicking the ads by ShoppingAds located on your web pages, you won’t just receive a one time payment for signup, you get 5% of what they make for a full 6 months. Another way ShoppingAds is working to make you more money with their ad network.
Comments (2)By Mary Stage in Internet Marketing, News, Webmaster on 5th January 2008
JPMorgan stated in an earlier released report called “Nothing But Net” that Ad Networks are on the rise. They define an ad network as a network who transacts, serves, tracks and reports the distribution of advertiser’s ads to the publisher’s pages. They also enable marketers the ability to advertise on many publisher sites through one central location. Publishers earn money from advertising revenue on ad networks without having to invest in a sales team or have products to sell. Ad networks also vary in the way they target a specific group of people and ways for publishers to earn with CPM, CPC, and CPA. Advertising revenues are determined by revenue share agreements in an ad network.
With that said, here’s there prediction they give for the future of ad networks in general. The global graphical advertising market as a whole will benefit from increased users using the internet to get their information and by the increased RPM’s as targeting a certain audience becomes more clear. This sector of the market is expected to increase by 22% according to the statistics of ComScore and JPMorgan.
More marketers are expected to use ad networks along with their other marketing styles this year than ever. You can see how more marketers who advertise on ad networks benefit the publishing community as a whole as a way to monetize their content contained on websites and blogs.
JPMorgan predicts that with the behavioral targeting methods now being used by the major networks will increase CPM’s and drive volume. Marketers like the idea of being able to target a certain audience and are willing to pay more for it. They say that the development of video-ad’s with contextual advertising will be valued by the ad network space.
We know that Google has been experimenting with the best way to use video ads through YouTube and BlueVerse is interested to see how this plays out over the next year. Video Capabilities certainly raise an interest when trying to target a specific user who is searching for information.
Even a newer idea is the mobile phone advertising industry. JPMorgan is watching for the development of a Google Phone device with a platform to display ads. The iPhone has the capabilities of displaying ads so we’ll watch how the success of mobile display ads develops for existing platforms.
JPMorgan also notes that with the capabilities of behavioral advertising paired up with contextual advertising will add pressure to the ad networks to deliver conversions.
The most successful ad networks will be the ones who have a nice variety of advertising platforms for its marketers with targeting capabilities playing a big role as well.
