So I’m giving away free internet marketing videos now, these videos are really helpful if you are starting out in the marketing field every video is a step by step tutorial to teach you the very basics of internet marketing.Best of all its all for free.

To download these head over to the internet marketing video page and simply subscribe to us and download the file, if you are already subscribed to our feed via RSS or email you will see the download link below this post and every other post for that matter.

Video List

• How To Create MiniSite In 30 Minutes Or Less—————184 minutes
• How To Master Web Graphics In 10 Easy Steps———- 94 minutes
• 29 Easy & Instant Web Design Tricks (Volume-1)—————- 132 minutes
• 29 Easy & Instant Web Design Tricks (Volume-2)————- 202 minutes
• 15 Ways To Boost Your Website Response———— 108 minutes
• 5 Ways To Boost Your Web-site Traffic For Free——— 109 minutes
• Instant Software Products——————– 92 minutes
• How To Create PROFIT-PULLING Toolbars for FREE——– 207 minutes
• How To Create Professional PDF’s For FREE————- 161 minutes
• Product Creation Secrets———————– 79 minutes
• ….and alot more!!!

Enjoy

The basics of starting a blog is really crucial because your money is limited (that’s why you’re starting a blog in the first place) and you wanna invest the least money into the blog to make the most back.In reply to problogger’s post i wanna talk about 10 things i would do to start out my blog.

1. Product Creation

Before I do anything, i would make an ebook or a web script that is in current demand, this is what will get me the most traffic, and i might be either selling this for revenue right away or just giving it away for free in return for email rss subscribers, that way i could sell sponsored reviews on the blog, since advertisers like a high subscriber count in order to buy a sponsored post on a blog.

Other then that offering a product or a guide for a niche automatically makes you an authority in the niche because you are not only preaching the niche but you have paid content for it that proves your theories. In order to get the best out of my e-book i would take around 1-2 weeks to research a niche that people want to know better or a new approach to make money online and do the whole mmo blog thing all over again.

2. Content Creation

Okay, usually people take 1-2 days to make up posts (i know i do…for specific posts), this time i would take up multiple topics on the niche my blog would be on and have different aspects of it written on my blog in a certain order, here is the break down

1. Niche Information - Guides and Definitions
2. Resources and Tools
3. Top sites in the niche
4. Success stories of the niche
5. Products and Services of the niche
6. Tips to prosper further more within the niche

These would not just be breif articles, there would etiher be series or 1000-1500 worded articles that would be insanely viral and filled with tons of information that people would love to share, this would get me alot of exposure and social attention.

3. Theme Development

Before i start the blog and use all the tools/content at hand, I would need a good theme, for this part I will do some research on the current top 100 make money online blogs that they have at 45n5 , then i would use all the info from those blogs to figure out a better UI that would get me the most exposure for the content while keeping my theme strictly eyecandy, this theme would use less usual html tricks and more css effects so that later on i could submit it to several css design galleries to get additional traffic.

A good unique theme for the blog would be good but 10 free themes would be even better, if its exposure you want, just release a free wordpress theme, you would get your fair share of exposure and then some. Free themes can get you alog of deep links from toher authority blogs if the theme is good and people are warming up to it, either i can make 10 normal eyecandy themes or maybe 1 theme that can be used for multiple purposes.

4. Blogrollers

Now for the link love i would contact a few mid-large size bloggers in the niche to exchange blogroll links, which would be easier but there are always those really really big bloggers from whom you can’t get a link that easily for these you can just link to them without having them to reciprocate, this sets the tone of your blog and establishes a relation between your blog, the authority blogs and the niche in general. Alot of seo value here.

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I come across a dozen of these online services for bloggers almost daily and only some of them end up on my top list, these are the tools that make my life easier, some help me to drive traffic while others help me by providing useful stats for my blog, either way, I’m sure that the following services will prove useful for you too!

Blogrush

I did post a bad review of blogrush long ago but after revisiting the site and trying it out again i think i can make this work, blogrush is an interactive traffic solution for bloggers, you provide traffic to other bloggers and they do the same for you the more clicks on the blogtraffic widget the more traffic you get in return, the blogrush tool has got several updates since i last used it!

This one is a must for most new blogs.

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You already have a site + content + really really good content + free stuff to give away and you are blogging daily, still no traffic?
Well here is where i’ll help you get a kick start on your web site, going social!

Using the power of social networks and social networking sites is something that takes up alot of your time and I agree it really does but look at the benefits of it, it gets you alot of targeted traffic, for free!

Here is a list of sites that i have created which are free and easy to use.

Twitter

Jaiku

Pownce

Facebook

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This is just a theory but it makes a hell lot to me so i thought i’d post this, now we all know Twitter is a great way to make your own little community of friends whom you can update about yourself at any moment and everyone on your followers list will get that message instantly, so i was thinking why not use twitter to build lists?

Its a simple 2 step process, signup and make your updates private and you are good to go then only the people who follow you (you will have to approve them before they can see your updates) can now see your updates and reply to you as well, so this way if you are building an information based incentive list like “I’ll teach you how to make money! Subscribe to me!” twitter will make it really easy for you to go about promoting yourself and your content, some features are:

• Instantly Update - No hassle (short updates)
• If you have long updates or static pages/blog post based updates then you can link to them
• Instant updates on how money people are still following you and how many left
• Perfectly Safe
• Free to use
• Great Speed
• Twitter has a large community whom you can appeal to
• Instant Traffic

Usually i’ve seen people use emails to get in touch with their subscribers, but twitter seems like such a better idea to me, any ideas on this appreciated!

Lately I’ve been reading alot about adwords in my feeds, to start off i’d like to make it perfectly clear that i have never used pay per click advertising (except for once where i was just trying to burn some money) at the moment I’m not really keen on spending money on google or any other payper click ad network.

Its important to know your traffic sources and to know which you should choose, as for me I choose SEO since its free and i get to have whatever i want over a certain amount of time without spending that much money. SERPs are usually how i promote my sites, ranking for better keywords and getting traffic for it as well.

If you think about it most of the traffic you receive at your site from adwords is from google search anyway, and thats only the 10-20% of the people who actually care to look alll the way over there for sponsored links and the rest just go with the SERPs. Now think about it, wouldn’t you rather spend $0 and be in the 80-90% clickable area?

Getting good rankings is not hard as long as you take care of a few simple tasks.

1. Link Exchange with similar relevant sites
2. Make sure your site is interactive ( to make sure you keep the visitor you get )
3. Use your keywords wisely (dont spam your site with loads of keywords of different niches)
4. Use other of your similar sites to get some link love
5. When linking to inner pages use the keyword you are targeting for that page not the general overall keyword for the site/homepage
6. Make sure all your content is unique
7. Submit/Update sitemaps frequently

Wouldn’t you rather Optimize your site to earn more rather then spend money on adwords?

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and is a cognitive tool used in business to evaluate both the internal and external aspects of a business entity. SWOT analysis is used in conjunction with the Mission Statement (see here for the article on Mission Statements) The general rule is that strengths and weaknesses are internal, that is they are aspects of the existing business. Conversely opportunities and threats are external to the entity, and include the business world at large and competition. Using again my own business as an example I have developed the following strengths and weaknesses.

As a general rule of thumb, there should be as many weaknesses as there are strengths. This is because it is natural for many of us to focus on the positive things about our businesses. Whilst it is important to focus on the positive it is equally important to focus on our weaknesses so as to develop strategies to combat them. Focusing now on the opportunities and threats

Again it is important to assess the threats in as much detail as one assesses the opportunities, as really knowing the limitations of the external environment will help to develop the strategies needed to maintain the competitive edge. From the use of SWOT, as well as having a good Mission statement, the business owner will be able to develop a good Balanced Scorecard, which is the focus of the next article. For more information on SWOT analysis see www.quickmba.com/strategy/swot/, a good site with much detailed information on SWOT analysis, it is also probably a good idea to look briefly at PEST analysis, which takes SWOT a step further and details on this can be found on www.marketingteacher.com/Lessons/lesson_PEST.htm , but the level of detail here is sufficient to develop our business plan.

I have written about mission statements before in my series on Strategic Content Development, where the mission statement was used to help define and keep on task, content development projects. Essentially for the business plan the format is the same, it is a short statement which encapsulates the Mission of an organization and from it a set of aims and goals are developed to measure success of the site. Common mission statements include a general statement about the business such as

“TimK Copy Writing Plc is a dedicated web content development company which provides laser focused SEO tailored content for Webmasters in any Niche.”

This is included to give an immediate idea of the scope of the business, and should only include what it is, not what it isn’t. The second part of the Mission Statement should include the specific things which the organization aspires to in order to differentiate from its competitors. Such as

“TimK Plc will deliver low cost content within strictly defined deadlines. It will individually tailor unique content, relevant to the SEO needs of the individual Webmaster to the highest levels of professionalism.”

Increasingly Mission Statements include a little detail about the future of an organization as well, for example

“TimK Plc will grow organically to steady monthly targets, and increase its reputation on the Web for its level of proficiency in delivering content.”

From this mission statement it is possible to develop a set of Aims, which are the specific actions that are going to be undertaken to fulfill the mission statement, and Goals, which are the targets which can be measured to prove the success of the aims, so for each Aim, there should be a Goal. Here are my Companies Aims and Goals.

From these two tools, the mission statement and the aims and goals, it is possible to develop the benchmarks of success. From my example it is clear that I measure success by being competitive on price, developing SEO targeted content, and by having customer’s satisfaction. (Shameless plug, although if you would like help with content development contact us,Benchmarks are important because its how we know we are on task, and they help you to develop the Balanced Scorecard, along with SWOT analysis (seen in later articles in this series)

If you are offering Intellectual Incentives, you are offering ideas, tips, hints and full blown tutorials on how to do something (Just as I am in this Blog) Here are some of the things which I have found help with offering this kind of incentive.

Chances are your subject, say how to incentivise your blog, is already covered by many other websites, so it is important that you offer a unique perspective on the subject. I tend to get an idea for a how to article from the net and turn it around, and then provide a link back to an article that gives a step by step guide on the nuts and bolts. I do this because I believe that I am good at providing an Intellectual Framework to a subject, and that if there is a good nuts and bolts ‘How To’ I do not need to regurgitate the topic, I can act as an editor to my readers and simply recommend that site.

If you have a new or virgin topic for a tutorial, it is important that you provide a sound perspective on it. Readers are very unforgiving for erroneous or simply wrong information. Therefore it is highly important to be confident in both writing style and content for your tutorial. Don’t be afraid of spending more time on these than you would ordinarily on a blog as the kudos that comes with a good tutorial will pay you back in spades. You will become a figure of authority in that field to your readership, increasing a feeling of loyalty and an increase in return readership. Read my other thoughts on Similarity of interest in the introduction to this series of blogs here.

After learning how to use Twitter..
Twitter has many applications for the Business User (web based or otherwise) and the following are just some examples

Feedback

Does your website appeal to people, is it easy to use, does it get the message across effectively. Ask people, if you have a following on Twitter, you can ask people to appraise your site, generating traffic, and who knows, if they like it they may come back.

Networking

The platform is a perfect way to connect with a network of peers as well as potential users, sharing ideas and product news/business tips and tricks. It’s fast and effective and basically free.

An Intranet

If you work with others, separated by distance and connected by computer, Twitter provides a connectivity tool similar to a local intranet. It’s easy and free to use. This especially useful for webmasters as they are often dealing with a number of people who are only connected by the internet.

Branding

The most important aspect to modern marketing is the Brand; it is used excessively in internet based business to establish new sites/products in a niche to users. Whilst it is difficult to establish a brand, it is often even more difficult to communicate that brand effectively to a wide enough audience. Twitter allows a free medium for communicating the brand of your company to interested users. (see my article here for tips on Branding)

An Office Tool

Schedule meetings, arrange diaries and manage time with twitter. If you find yourself using Twitter on a regular basis then why not use it as an all in one tool for organizing yourself. It is possible to utilize the application to manage all aspects of your working day.

However you use Twitter, you will find that it is an effective application which can benefit many aspects of your business.