Lately I’ve been reading alot about adwords in my feeds, to start off i’d like to make it perfectly clear that i have never used pay per click advertising (except for once where i was just trying to burn some money) at the moment I’m not really keen on spending money on google or any [...]

SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats, and is a cognitive tool used in business to evaluate both the internal and external aspects of a business entity. SWOT analysis is used in conjunction with the Mission Statement (see here for the article on Mission Statements) The general rule is that strengths and [...]

I have written about mission statements before in my series on Strategic Content Development, where the mission statement was used to help define and keep on task, content development projects. Essentially for the business plan the format is the same, it is a short statement which encapsulates the Mission of an organization and from it [...]

If you are offering Intellectual Incentives, you are offering ideas, tips, hints and full blown tutorials on how to do something (Just as I am in this Blog) Here are some of the things which I have found help with offering this kind of incentive. Chances are your subject, say how to incentivise your blog, [...]

After learning how to use Twitter.. Twitter has many applications for the Business User (web based or otherwise) and the following are just some examples Feedback Does your website appeal to people, is it easy to use, does it get the message across effectively. Ask people, if you have a following on Twitter, you can [...]

The Wide Wide World of Blogging, Roman Circus or Italian Renaissance? Bloggers are at extremes highly competitive and secretive, and cooperative and sharing. Indeed the dichotomy between the different attitudes to blogging are becoming polarised in the two extremes. Are bloggers the equivalent of gladiators in the roman arena, or are they the intellectual equivalent [...]

This article follows on to my general introduction to Incentives which you can read here If you offer a competition it is important to structure it in such a way that it minimises the hassle of running it, and maximise the positive effects to your blog. The following are some of the common tips given [...]