Branding used to be when a cowboy would burn his mark into his cattle to identify which he owned. It was a simple mark, unique to the rank which owned the cattle, and was instantly recognisable when the cattle was being driven across country, along with other herds, or when it was taken for [...]

If you use twitter, you will know that it is a platform designed to capture information in small bite sized chunks and present them for search to users. Twitter is the epitome of the lack of attention generation of internet viewers. We all of us spend far less time viewing and evaluating information [...]

[youtube]http://www.youtube.com/watch?v=VWPzRxPdlkU[/youtube]
For an introduction to the world of Advertising in all its horrible and contemptuous glory please get hold of the film ‘How to Get Ahead in Advertising.’ Written and Directed by Bruce ‘Withnail & I’ Dickenson and starring Richard, E. Grant, it really lets you know all you need to about Advertising and it [...]

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A blog, is a blog, is a blog. One is pretty much the same as another (all except mine, which are of course pure unadulterated genius) and unless they are of particular brilliance many do not return to a particular thread. So, how to ensure that your readership keeps [...]

Viral, viral, viral. First we get a monkey drumming along to Phil Collins, which, it has to be said was pretty cool, but the latest viral to hit the browsers comes from a far more interesting source, and could have far wider reaching consequences from the legal department at Microsoft. Mozilla, the creators of Firefox [...]

JPMorgan stated in an earlier released report called “Nothing But Net” that Ad Networks are on the rise. They define an ad network as a network who transacts, serves, tracks and reports the distribution of advertiser’s ads to the publisher’s pages. They also enable marketers the ability to advertise on many publisher sites [...]

This idea was in my marketing/advertising arsenal the minute i started anime/streaming sites, but to widen the markeable niche here I’ll give out a few tips on how you can use youtube to promote almost any kind of sites, Recently i saw a post on tc that showed a youtube video of microsoft promoting vista, [...]