Building Relevancy

Since i talk about relevancy so much while talking about seo i think its time i explained how its built up.

You can judge a site’s relevancy in 3 easy steps.

Titles and Meta Tags

Take my blog for example, the titles and the meta tags have relevancy to each other as well as the niche, the keywords used in the title are also used in the meta tags, that helps in determining your rank in serps. Meta Keywords help in determining the page’s main subject/niche the description is what counts the most if you have the right terms used with the right context only then you can nail a good serp.

Titles however are not as important it gives you that special edge if you are going for a really big keyword, the title of this blog which is “Search Engine Marketing and Blogging Tips” is in perfect relevancy since i have my free seo book then my seo tips, on the blogging side i have my wordpress themes and the blogging tips, the titles and meta tags play a vital role in rankings because its how the site is classified you can have a home page with several keywords and descriptions and links or whatever but if your site does not have sufficient content for it, you won’t get a decent ranking.

The image below shows my explanation more graphically, landing a keyword is easy and having different keywords on the same domain is okay too until you can provide search engines with the content for it.

Internal links

Internal links hold alot of priority because serach engines like to see what people refer to your site as, if your site has 40% links with the title “SEO Blog” then you will do well on those serps and same with any other keywords you might want to target. Like i said before “You can have different keywords on the homepage as well…” that doesn’t mean you should get links for the homepage for all of those keywords, the keywords are there so that inner pages of your site may have good serps so if you get links directly to the pages that have the relevant niche you’ll find great results!

Outgoing links

Matt Cutts explained this in one of his videos, if Site A is based on health and health related tips and it starts linking to Site B which is a site promoting mortage loans and and finance, then that would be considered a bad neighborhood and their relevancy as well as SERPs will be shot this is what gets sites banned for paid links it has absolutely no link juice and no one is benefiting in that scenario.

Where as, if Site A is of a blogging niche and links to high profile sites within the blogging niche then that site/page will get more strength and probably a better rank in serps.

Few Steps to Indexation and “Come-back” Traffic!

These 3 steps will help you kick off any kind of site with traffic and indexed pages (google), everyone needs a good launch since we aren’t million dollar startups we need to figure out ways to get at least 1% of the attention they do and some steady traffic mabye?

So lets get started, if you have a site thats about to launch or as is as i say “Ready for the world” you will need to do the following:

1. First of all you would have to go all out on SMM ( Social Media Marketing ) digg it, stumble it..most importantly digg it since it helps indexation, now remember this traffic will not comeback as often the most ROI you’ll get here is 1% from all the traffic gained from SMM.
2. Always end your blogpost or site with a question or a continuation , like the ones you see in movies or soaps “To be continued” or “I’ll be back!”, that way people can either subscribe to your feed or bookmark your site to check back for updates.
3. Giving people an option to leave a comment or share a thought or even submit questions about topics is great because once people do ask a question or leave an opinion they check back once or twice a week to see whether they received a response or not, and if they like the response they become regular visitors to the site.
4. Problogger made an excellent post on how to keep the momentum going by building up on previous posts, it teaches you how to make a chain of posts interlinked with updated/better/new info on the matter, this helps as well because as I’ve discussed in my post on diversity of readers - different people have different interests, so if someone is interested in a certain topic they will definitely come back to read more on it if a new post on it has been made!
5. And finally, you should know the topic you are talking about and hold back at least 1/4 of the information that you think might develop into a juicier story and later on blog about the same thing again but this time you give it all and get a better response from your readers!

How i build links for my sites!

Someone asked this question on my mfa banned post and this is how i build links for my sites, actually i don’t really use my money to “mass” build links, usually the budget goes towards one really strong link on a relevant site, the things i look on that site are : Relevancy, Strength, Serps and PR. If all looks good then im in the game in no time, but to mass build links i do this..

1. Link Exchanges : Face it, the new site is not that good to be used in a link exchange so bait webmasters with already established websites, sites that get traffic, have a good pr maybe some great serps, the most important part is to keep things relevant make sure the link you are getting is from the same niche even if it is vague.
2. Blogposts  : Everyone owns a blog these days so use your blog to update and usually people like to show that they own the following sites, so i’m doing the same here too, i placed mine on my blogroll..
3. And finally some SMM using digg/SU mostly others just tend to not produce good results or as relevant traffic.