After learning how to use Twitter..
Twitter has many applications for the Business User (web based or otherwise) and the following are just some examples
Feedback
Does your website appeal to people, is it easy to use, does it get the message across effectively. Ask people, if you have a following on Twitter, you can ask people to appraise your site, generating traffic, and who knows, if they like it they may come back.
Networking
The platform is a perfect way to connect with a network of peers as well as potential users, sharing ideas and product news/business tips and tricks. It’s fast and effective and basically free.
An Intranet
If you work with others, separated by distance and connected by computer, Twitter provides a connectivity tool similar to a local intranet. It’s easy and free to use. This especially useful for webmasters as they are often dealing with a number of people who are only connected by the internet.
Branding
The most important aspect to modern marketing is the Brand; it is used excessively in internet based business to establish new sites/products in a niche to users. Whilst it is difficult to establish a brand, it is often even more difficult to communicate that brand effectively to a wide enough audience. Twitter allows a free medium for communicating the brand of your company to interested users. (see my article here for tips on Branding)
An Office Tool
Schedule meetings, arrange diaries and manage time with twitter. If you find yourself using Twitter on a regular basis then why not use it as an all in one tool for organizing yourself. It is possible to utilize the application to manage all aspects of your working day.
However you use Twitter, you will find that it is an effective application which can benefit many aspects of your business.
If you use twitter, you will know that it is a platform designed to capture information in small bite sized chunks and present them for search to users. Twitter is the epitome of the lack of attention generation of internet viewers. We all of us spend far less time viewing and evaluating information on the internet than in any other media. Twitter is designed specifically to cater for this phenomenon. Its name, the sound of bird chatter, provides a good clue to how its use feels, it is distracting and at times irritating. It is also well used and has a large community.
Increasingly, Twitter is being used as a tool for marketing (there are those who would argue that it is the purest marketing tool there is as it is the home of the soundbite.) Actively used for self promotion, Twitter will deliver your opinions, links and products to a user base which is actively searching for them. Generate a following, and create a no cost mailing list that is immediately updated, and as Twitter is available via mobile device, you are in constant contact with your list.
Twitter is fast becoming the Loop with which people want to connect, users feel that they are on the cusp of the information highway, instantly sharing and reading many bites of information.
For those few of you who are completely new to Twitter, the following is a very good general intro to the site
Tell all your friends, send the links to everybody in your FaceBook/MySpace/Social Network of choice, paint yourself purple and dance naked in the streets carrying a placard saying ‘READ TimK’s BLOGS ON BLUEVERSE’. There I’ve said it, this is difficult for me because I am an Englishman, and we are not good a self promotion, it is not the done thing. Generations of my countrymen have fought battles in which limbs have been blown off to return to the old country saying to all concerned, ‘Pish, tis but a scratch.’ Or from hunting down a man eating tiger with barely a word, ‘it was nothing’ is to the Englishman, what cheese is to the French, sacred. I believe this clip should let you know what I mean, and it is bloody funny as well.
Yet, being a blogger I naturally want to reach as many people as I can, not necessarily for profit, although I have to admit that I want my reputation to precede me in both paid and unpaid blogging circles. So I must ask you, constant reader, to Digg me, to promote me, to recommend me to all your friends. Am I wrong to do so? Well, it is a question I have asked myself, in the interests of maintaining the ever important integrity of my blogs, and I have reached the following conclusion. I believe that we all as bloggers and readers of blogs act as editors, we constantly review and compare and contrast all of the blogs we read, and often the only time we act is in a negative way (even if we do not read that blog again it is negative effect), it is rarer to act in a positive manner, this is just human nature. Therefore it is my new years resolution to actively Digg and promote the things I deem good in this community in any way I can, and I ask you to do the same. Promote what you enjoy, if I provide amusement or relevant comment take the time to Digg my articles, or even just send them to your friends. Happy Trails.
If you use twitter, you will know that it is a platform designed to capture information in small bite sized chunks and present them for search to users. Twitter is the epitome of the lack of attention generation of internet viewers. We all of us spend far less time viewing and evaluating information on the internet than in any other media. Twitter is designed specifically to cater for this phenomenon. Its name, the sound of bird chatter, provides a good clue to how its use feels, it is distracting and at times irritating. It is also well used and has a large community.
